If you want to improve the time the visitors spend on your website and increase conversions, you must use Conversion Rate Optimization (CRO) tools.
Not only will CRO tools help gather information regarding your website and its visitors, but they will also allow you to test potential changes to your website to help increase conversion rates.
What are CRO tools?
So, what exactly are CRO tools? In a nutshell, they are tools that can help with the following:
- Understanding why visitors aren’t converting into leads or customers
- Identify changes that you can make to your website to increase conversions.
- Test changes to your website for the highest conversion rates
Here are some of the best CRO tools
1. Google Analytics
You absolutely can’t go wrong with Google Analytics. Not only is it free, but it can also help you track traffic patterns, sources, and even goal conversion rates. You’ll also be able to track standard metrics such as session duration and bounce rates.
2. Heap
Another great real-time web analytics tool, Heap, will provide in-depth information about users’ interactions on your website and your app. You can track standard metrics but also field changes and even form submissions.
3. Crazy Egg
This heatmap testing tool can help you to collect visual data and test changes made to your website. What’s excellent about Crazy Egg is being able to experiment and test different changes – all while observing the user’s behavior.
4. FullStory
Another analytics tool that’s excellent at measuring digital interactions. It has everything from session recordings to heatmaps, bug tracking, and more. With all of these details, you’ll be able to improve user behavior for your website and your mobile app.
5. Google Optimize
This platform is especially useful if you’ve already got Google Analytics. Not only is it an experimenting and testing platform, but you can also use it for everything from A/B testing to split testing and even seeing how different versions of web pages look and work.
6. InstaPage
If you need to build a page, you’ll check out InstaPage. You’ll be able to create unique landing pages, but behavioral targeting, and personalization. What’s great about InstaPage is how you can serve dynamic content to your customers based on who they are.
7. Adobe Analytics
If you need to track real-time multichannel analytical data, Adobe Analytics is exactly what you need. You can monitor conversion rates, measure key performance indicators, and more. You get visually appealing reports that you’ll be able to understand.
The importance of CRO tools
As seen from the above, CRO tools are exceptionally important as they not only help to bring people to your website, but you’ll also be able to figure out what prevents them from converting and then implement new content or pages that can convince them to convert.
So all these tips and tools will surely benefit your business to the fullest. Once you know about these, then you can improve your website traffic and conversation rate.
