The Greek-Nigerian professional basketball player, Giannis Antetokounmpo plays for the Milwaukee Bucks of the National Basketball Association. This nba star antetokounmpo signs long-term deal with metas WhatsApp, to promote the brand globally.
As per Bloomberg news, this is the first WhatsApp deal for celebrity endorsement since its inception. WhatsApp Executives plans to work closely with Antetokounmpo regarding events, community outreach, and content, beginning with the All-star Game of NBA in Cleveland on Sunday evening. The details of the financial deal were not disclosed.
In an interview, Antetokounmpo said that he used the WhatsApp app daily, and his decisions make him happy at the end of the day. One of the best basketball players in the international circuit, Antetokounmpo, was born in Greece with Nigerian parental lineage.
WhatsApp has two billion-plus users globally and competes with iMessage from Apple Inc. and Google Messages. It is now the number one messaging service in India and Brazil. Last month, WhatsApp services boosted the sports marketing this year with its first advertisement that featured NFL playoffs.
Giannis endorsements deals – has had several major sponsors under his belt since drafted into the basketball circuit in 2013. He has promoted the JBL headphones and appeared in ads for Hulu Streaming Services owned by Walt Disney. He was signed for a long-term deal by Nike in 2017, where he has a signature line of sneakers in his name for the largest athletic shoes in the world.
In recent years, the nba star antetokounmpo signs long-term deal with metas and makes his investments, putting money in Ready Nutrition, a sports health drink starts up and a Watch box, a watch marketplace. Antetokounmpo has a minority stake in Milwaukee’s baseball team, Brewer’s, which he acquired last year. Antetokounmpo’s first step towards the process is that he hopes to own an NBA team someday.
Antetokounmpo says that it is hard for him to manage so many things together, and he is getting involved in something he had never imagined he would get into before.
The basketball star was voted the most valuable player in the NBA twice. He won his first championship in 2021, helping Milwaukee Bucks win their first title in 50 years. This success on the court allowed the franchisee with a small market to propel into a national level with solid merchandise sales and corporate sponsors showing newfound interest in them.
Latest on Giannis Antetokounmpo – as per data reports from Fanatics, a sports merchandise retailer, only Steph Curry and LeBron surpassed Antetokounmpo in the jersey sales last season.
