Bank of America is the best way to play rising interest rates. Its gigantic deposit base means that it can practically coin money when the Fed tightens. They take those deposits; lend them out at a higher rate. But there is another aspect to this story that does not get nearly enough attention. The Bank of America also has the best consumer banking technology around. Their mobile business has been known to take share and take names all of the US. Their digital platform, known for its efficiency, is shown to be one of the best in the country.
Bank of America Online Banking
The digital banking numbers for Bank of America every fiscal quarter is by far better than most other banks operating in the scene. The head of Bank of America online banking, Michelle Moore, mentioned that the secret behind the success of the digital segment for Bank of America is their responsibility towards their customers. Bank of America listens to customer grievances and makes changes accordingly to provide them with what they want. A younger customer would want ease, want mobile transactions, and want voice recognition.
Voice feature on the Bank of America mobile app:
The world is moving towards mobile transactions, and. Bank of America witnessed 1.4 billion mobile logins alone in the first fiscal quarter. Moore mentions that this generation, which comprises more than seventy percent of their consumer base, is the Voice generation, who are way more comfortable with what they are doing.
There are about sixty million people all over the United States talking to inanimate objects, so voice recognition is a thing pretty much relevant today. This is where the Bank of America online banking app started including voice assistant and voice recognition features. This has made banking so easy for its customers because they now have somebody to talk to when they require guidance.
What is in it for Banks in Terms of Bricks and Mortar Versus a Device that the next Generation Wants?
The secret to Bank of America’s success is that it has focused on both branch and digital. Customers can access anything they want on their mobile devices. But also when they want to come into one of a Bank of America locations, to talk about their goals or life priorities and how they should invest and manage their finances and deposits, Bank of America believes nothing can replace human interaction.
Digital Mortgage:
Bank of America has recently launched digital mortgage. Customers can now sit at their home and fill out the entire application on their mobile app, which would probably take them hours to fill out three hundred-odd fields of information. Once the customer has logged in as a customer of the Bank of America, they can go into the mobile app, which gives them a to-do list which the customer needs to do to complete the process, assign tasks on the phone, connect directly to a lending officer if one needs to and anything that one requires to apply for a mortgage.
Artificial Intelligence:
Bank of America’s customer service is about security, ease of transactions, and creating a secure ecosystem for their customers. Bank of America cleverly named their artificial intelligence Erica, the last five letters of their namesake. Bank of America has a base of about sixty-five million customers. To interact with them regularly, give them information about the bills that are due, or improve the FICO score, which is all delivered through artificial intelligence. Erica can be contacted through either voice or typing, and it is the customer’s choice to avail of either of the two options they are comfortable with.
Bank of America Stock:
Bank of America’s stock was up by almost twelve percent in the previous quarter. Over the last five years, the trend shows a significant dip in 2020 but then it also gradually revealed a nice recovery graph.
Conclusion:
Bank of America is one of the world’s largest companies by market cap and addresses a vast customer base. They are, therefore not going anywhere anytime soon. Their fundamentals look good enough to invest in, and it is worth associating with as a customer.
