Introduction:
Audio Social networks are essentially social platforms where people can make short-form audio posts, send voice messages through a new user interface, and have a unique user experience. It’s a voice-first social media platform. Social media audio is in the embryonic stage of its development. Essentially, it tries to create an environment that puts audio as the central medium of communication. No one before had capitalized on what audio could bring to the table in terms of social media, especially since audio is such a popular form of media. Especially with the rise of podcasting and voice technology, things like voice recognition with Google Home, Amazon Alexa, and several smart home systems have been functioning solely on audio. Therefore audio experience is upgrading. Like the technology that drives change, the content is evolving. The audio revolution transformed how one engages with and consumes content. For millions of listeners across the globe, having content screen-free and ready for consumption on the go has become a norm. Following this still-growing interest, there is more audio innovation in the market to delight the listeners. Here is where social audio startups come into play.
What is social audio?
Audio is significant in the content world, raising the bar of what could be provided to the audiences. The change amongst users’ media habits means that in a matter of months rather than years, it would be virtually inconceivable for publishers, brands, and content creators to offer an experience of reading alone. It is not enough to be simply a part of this audio renaissance. Social media has adapted actively to meet these user expectations surrounding the audio format of media, which effectively gave rise to audio-based social media communities and audio, social networks. Smart audio services can be divided into three layers: content creation, content aggregation, and content recommendation and distribution. It must also be kept in mind that people with visual impairment and disabilities and the illiterate comprise a huge global demographic. Audio content helps remove accessibility barriers as much as possible, and audio and social networks automatically improve user experience. This is where platforms like Clubhouse, Discord, and other audio, social networks saw their meteoric rise. Facebook Audio and other social audio platforms are also on their way to changing how social media is perceived at present.
Why are social audio startups the next big thing?
Audio services, as mentioned earlier, can be divided into three layers which further enable a sound social audio network. These are as follows:
1. Content Creation
Offering a listening experience is the future of content and social media. One cool thing about audio content is that it is scalable if a tech-based approach is taken via audio AI. The text-to-speech is adapted to natively align with the site’s overall appearance without hurting the site’s user experience. The loading time should be optimized for latency and resource consumption to make the footprint minimal. There is a bundle of customization options.
2. Content aggregation and recommendation
It maximizes the audio content’s value by offering more of this based on the listener’s behavior, popularity, and contextual analysis. Audio, social networks use AI-generated content, which quickly helps accumulate a library of the content they leverage for targeting the listener segment by aggregating different audio form content like audio articles.
3. Content distribution
There happen to be two main elements of the content distribution that increase the content’s reach. Mainstream Audio Platforms, distinct content channels through smart assistants, the point of audio platforms like the audio socials is an integral part of providing a smart audio experience. The idea is to try and leverage the scope of engagement they offer.
Conclusion:
In a nutshell, audio-based social media networks provide an opportunity to enhance ROI by giving users a more intuitive, tailored, and engaging experience, arguably, one they have expected so far. Social media audio is thus ideally in line with the usually busy nature of modern life with different formats and types of content suitable for people used to doing things on the go.
