American Airlines leads Supersonic comeback with Firm Orders of 20 Boom Jets 

    American Airlines Group Inc. has placed a purchase order of 20 Overture jets with Boom Supersonic. The airline is gambling with the idea of a new market emerging for a new generation of sleek-bodied planes that will cut traveling time across the trans-Atlantic by half.

    The company said Tuesday that the largest airline in the world has the option to purchase another 40 sleek jets from Boom without giving any financial details. Boom plans to roll out the gull-winged aircraft by the middle of the 2020s.




    As per Bloomberg news, the new fleet will not carry passengers before the decade’s end. This new capacity will fill the void created after the Concorde stopped flying in 2003.

    Healthy Order Book 

    Boom supersonic order book is backed up by earlier commitments from Japan Airlines Co. and United Airlines Holdings Inc. The supersonic start-up order book consists of 30 firm commitments and another 130 options and pre-orders. According to the company, each of these supersonic jets sells for $200 million.

    In an interview, Chief executive Officer of Boom Technology Inc. Blake Scholl said that the company is looking at the return of the supersonic jet in a big and mainstream way.

    The Overture jet is designed by Boom to carry 65 to 80 passengers. The speed at which it will travel is nearly double of sound at Mach 1.7 over water and double of conventional jet planes. It has a range of 7,871 km or 4,250 miles. Travelers can cover the distance between Miami and London in less than five hours or get whisked from Los Angeles to Honolulu in 3 hours.

    CEO Scholl targets a broader customer base than the Concorde, which caters to the super-rich and celebrities. The ticket in Concorde costs four times the price of a typical first-class fare. So far, only 14 of the pioneering supersonic jets have been built, and boom has already sold more than double the earlier tally. Scholl says that a new partnership with Northrop Grumman Corp. for a militarized version can potentially yield 100s of new orders.

    The Denver -Colorado jet manufacturer plans to run the supersonic jet on 100 % sustainable aviation fuel. This will take care of those passengers who are worried about climate change. However, it did not reveal much about who will make the cleaner engines that will power the supersonic jet.

    Scholl said the company would make significant announcements in the coming months. It will cover not only the new engine technology but also the engine business model as there is plenty of opportunity for innovations.



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