For small businesses, Amazon, and Shopify both yield results. But if you ask a business owner, what do you get to hear from them, let us find out. If you ask them, the majority of them will say that you have something to derive from both.
Shopify vs Amazon – Interesting facts
Amazon Shopify extends excellent solutions related to e-commerce and as far as popularity is concerned, both are parallel in their ability to offer the best to a business. Both the platforms will offer great exposure for all sizes of businesses but the one that you will go ahead with depends on your business model, the type of products and services you offer, and ultimately your goals. What do businesses say about Amazon vs Shopify? Read on.
Features of the platforms
Check out the facts here for Shopify or Amazon.
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They are mutual platforms and not at all exclusive
For e-commerce, both are unparalleled. If you are selling your products for e-commerce, Amazon essentially is one of the better portals as there is huge traffic that will give visibility to your products and services. And Shopify usually complements Amazon because you will find many apps within Shopify that will allow you to connect the inventories of both platforms.
Amazon’s Multichannel Fulfillment is one classical instance of the above. If you are using Amazon’s Fulfillment, the inventory of Amazon can be used to complete orders both from Shopify and Amazon.
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Outreach can be enhanced with both Shopify or Amazon
Every business must have a website that will receive traffic and is hosted with services like WordPress or Shopify. Combining the features of Amazon Shopify on your website can draw a huge volume of traffic and improve your sales and marketing targets.
For organic searches results ranking, a primary e-commerce website is needed. While there are many online tools and customization features that will allow you to rank higher, selling on Amazon will help you to reach out to the masses for e-commerce sales. Selling on Amazon vs Shopify will give you visibility to your target audience.
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What you go ahead with depends on your business
Amazon is best for the ones that do not have their customer base as such. This is because the majority of the people have a Prime membership in Amazon, and you can reach your target audience well. However, the situation will not be favorable for you to use Amazon if the platform is saturated.
If you have your customer base and quite a lot of them, you can start with Shopify and get traffic to your website.
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Channel ownership
This is one aspect that can make it easier for you to select which platform to go with, Shopify or Amazon. When you are trading on the Amazon platform, you are not the owner of the platform. In other words, Amazon is forming its baseline and your business needs must be in alignment with theirs. With Shopify and Shopify Plus, vendors have their channels.
In a nutshell, it can be safely said that Shopify is ideal for small businesses aiming at expansion of their online presence. On the other hand, Amazon is good for those businesses that are not interested in shelling out upfront charges and if you tap into an already existing customer base.
