Of course, the term ‘marketing’ is extremely broad and covers many avenues and strategies, with a lot of terms and acronyms that lose most people. Growth marketing has evolved in the past few years and it is different to traditional marketing in as much as it incorporates growth into the initial marketing plan. Born from a need for rapid growth with mainly tech start-ups, growth marketing is a practice that focuses on testing many marketing channels to find the ones with the most growth potential.
Trial & error
This is the basis of growth marketing, trying different marketing strategies and analyzing the data until you eventually end up with the most productive channels that you can invest in. There is a lot of information online about ROI-focused growth marketing and more and more small business owners are realizing the benefits of this forward-thinking strategy. The team understands the dynamics and views failures as necessary in order to find the winning avenues, which will yield the best results for your advertising budget.
Wide range of online marketing avenues
The list is indeed long and includes:
- Search engine optimization
- Public relations
- Social media ads
- Content marketing
- Email & SMS marketing
- Outreach blogging
- Trade shows
- Offline events
Growth marketing looks at the above with growth in mind, trying to find the avenues most likely to bring the desired results.
Building campaigns
Once you have selected your chosen marketing avenues, the next step is to build the campaign, creating rich content and placing it in the right locations. Social media is powerful if you know how to use the complex variables to your favor and many small businesses focus on Facebook, as there are scalable solutions, enabling you to grow your marketing alongside your business. Click here for a few ways to generate wealth.
The importance of real-time analysis
Marketing is responsive by nature and no one really knows how the market will react to an ad; it is often the case that changes need to be made and with ongoing data analytics, the teams are always aware of performance factors. Nothing is set in stone, not where effective online marketing is concerned and having the data in real-time is essential if you want to tweak the campaign and get even more out of it.
Talk to a digital marketing agency
If you want to make the most out of your growth marketing budget, talk to a leading US digital marketing agency and let them guide you through an initial evaluation to determine the strengths and weaknesses of your existing online profile. Once they have this data, they are able to put together a digital marketing plan that might or might not include growth marketing, depending on your needs.
A digital marketing agency can’t do a thing until they have established where you are currently at regarding a digital footprint and this forms the basis of a proposal to achieve your pre-defined goals. This free audit helps you to better understand where you currently are regarding an online profile and then you set goals.
