Ajio.com was launched in 2016. It is the retail wing of Reliance Ltd, an Indian eCommerce stalwart with its headquarters in Bangalore. It houses a few of the trendiest, most unique, and most stylish styles from across the country and is recognized worldwide. With Ajio, you can express your style without inhibitions.
In brief, Reliance’s fashion and lifestyle was looking forward to building an offline empire. It wanted to experience and showcase itself as a stunning and engaging style destination within the country and globally.
Ajio. Com – How did the magic unravel?
One of the main goals of the company is to create new sites that will remain loyal to the image of the Ajio .com brand. It also aims to offer customers a smooth and seamless experience, which facilitates shopping across every device available.
Were There Any Challenges?
The transition that would require bringing the offline experience virtually took work. It meant an immersive experience not from a brick-and-mortar store but from a digital shop.
Another challenge lay in the fact that the new section had to prove the unique craftsmanship and detailing of the high-quality products to the world. And the same applies to all the devices the users have access to. The company had to keep in mind that customers’ experience across all devices they shop from must be consistent throughout.
Ajio. Com has modernized the aesthetic aspect of the brand. It has done so by exhibiting motivational and inspirational content. The brand has also offered direction and detailing in art on the product’s imagery.
It Entered an Already Crowded Market
When the brand first entered the fashion and lifestyle eCommerce marketplace, it did so in a place that was already crowded. Stalwarts like Myntra and Amazon had already established themselves well.
Their Vision
When the brand was launched in 2016, the chief executive officer said they would aim to take the brand to as many as 15000 pincodes in the next two months. It has also revealed that it had a vision to produce sales worth 36.7 billion dollars by the year 2020, as per a KPMG report.
Reaching out to the Common Man
Since Reliance has advanced internet technology built by JIO, it has immensely helped the business grow by leaps and bounds. The company’s main aim was to create an eCommerce model that could differentiate the marketplace. The model aims to integrate online and offline models with excellent customer experience, an advanced payment system, and top-notch delivery services. If you want to experience the superior service related to Ajio .com, you can download the app either on the App Store or Play Store.
If you visit Ajio .com, you can find the stores nationwide with the tool Store Locator. And last but not least, working at this company can be equally exciting.
