“It’s actually a choice between evolving or perishing if you want the truth. There is no in-between.”__ Adam Azim
Adam Azim’s entrepreneurial journey is rooted in purpose, adaptability, and resilience. Reflecting on his business practices, Adam emphasizes the importance of moral purpose as the driving force behind any enterprise’s success. Unlike expansion for the sake of growth, his focus remains on aligning every decision with a deeper mission. Flexibility, he notes, comes not from short-term thinking but from having long-term goals that serve as a guiding compass. His leadership philosophy is anchored in awareness of life’s brevity and a dedication to authenticity, shaped by culture and identity.
In this exclusive interview with Business Upside, Adam candidly shares his insights on navigating economic volatility, ensuring brand authenticity, and balancing profitability with reinvestment. He stresses that financial sustainability is an art requiring constant vigilance, adaptability, and awareness of inflationary pressures. With content quality at the forefront of his approach to staying technologically relevant, Adam’s journey is a testament to evolving or perishing in an ever-changing world. His reflections offer a nuanced perspective on entrepreneurship, resilience, and continuous growth.
Edited Excerpts from the Interview
Business Upside [BU]: How do you ensure your business remains aligned with its original purpose over time?
Adam Azim [AA]: It’s all about purpose, isn’t it? Figuring out the purpose is the utmost priority. For some, the purpose is expansion for expansion’s sake. But it’s the moral purpose that matters the most. The moral purpose is the impetus for any prestige that arises from the enterprise.
[BU]: How do you decide which risks are worth taking?
[AA]: Choose your battles wisely.
[BU]: How do you stay flexible without losing sight of your long-term goals?
[AA]: It’s actually the long-term goals that enable me to remain flexible. If I were fixated on the short-term and were myopic like everyone else, I wouldn’t be as flexible.
[BU]: What leadership qualities do you admire most, and how do you embody them?
[AA]: God-consciousness and knowing that an afterlife awaits us. It’s as simple as that. No one lives forever. The clock is ticking.
[BU]: How do you ensure your brand stays authentic as you grow?
[AA]: The authenticity is perhaps intertwined with a culture and an identity. Many of us were lost for a long time. I was actually lost until I afforded myself the time and the space to consider issues such as culture and identity in recent years, which then enabled me to thrive to a certain extent.
[BU]: How do you strike the right balance between profitability and reinvestment?
[AA]: Everything eventually has to go into some sort of continuous investment or reinvestment anyway. There has to be movement. I believe the right response to this question would be ‘movement.’
[BU]: How do you ensure financial sustainability in the face of economic challenges?
[AA]: Getting through the downs and ups is like an art form if you want the truth. Some wallow in debt, for instance, while others manage it all very well. I’ve managed to come out of credit card debt, for instance, with absolutely nothing. Bare-handed, I come out of credit card debt on occasion. I went from being underwater, to being in a slight surplus in terms of my credit score, for instance. It’s a skill. It’s an art. It requires brainpower. And there isn’t much of it around anymore, for one reason or another. Also, we have to keep inflation in the back of our minds. As we said before, there is no exact or singular cause for inflation, but there are, of course, a variety of factors that go into it, such as debt, printing money, global demand, and global population growth. You would perhaps be surprised to know that most of the money that has ever been printed for quantitative easing has been printed in the last five years or so, particularly right after the coronavirus outbreak. So it’s all about awareness. Not being caught flat-footed by anything or asleep at the wheel. Knowing how to remain stable in the midst of all the volatility.
[BU]: What’s your approach to staying technologically relevant without losing focus?
Content quality above all else. It’s as simple as that.
[BU]: How do you stay inspired to keep learning and improving?
[AA]: It’s actually a choice between evolving or perishing if you want the truth. There is no in-between. You either evolve or die, given the ever-growing complexity of the world we live in. Contrary to mainstream or popular belief, money-thinking is actually an impediment and a hindrance to surviving in a growingly complex world.
[BU]: How do you stay ahead in an ever-changing industry landscape?
[AA]: You would have to ask the mystical orders and secret societies of the world this question. It’s still largely a mystery to me. But I’ve been able to stay ahead without even really knowing why. I don’t know what I did to deserve the pain of it. Part of it is hard work. Part of it is sheer luck. It’s a little bit of both, in all honesty.
More Information
Company URL: www.adam-azim.com
LinkedIn URL: http://linkedin.com/in/adam-a-azim-94bb111b2
