Are you considering doing some events with your business over the Christmas period?
There’s a lot to consider, and it’s not always the most straightforward process.
Celebrating with style over Christmas
Although Christmas is a time for celebration, it can also be one of the most pressured periods of the year. It’s a time to organize family get-togethers and Christmas parties with work colleagues, family members, and friends.
Christmas is also an excellent time for businesses to attend and host their events.
If you’re organizing events as part of your marketing strategy, here are some things to consider:
1. Decide on your budget
You’ll need to agree on your budget, whether that be the cost of hiring an event caterer, the value of the venue hire, or even the amount of money you’ll spend on your staff.
You’ll also need to consider what the budget may be for any extras you need to purchase, including materials like Christmas Cups for refreshments and food and drink for your guests.
2. Hire an experienced speaker
Hiring the speakers for your event is a great way to ensure that your event is a success. Event speakers can engage and entertain your audience while conveying important messages to them. A great speaker can motivate your audience and drive them to take action. When you hire the best event speakers, you can reach more people, generate more interest in your event, and increase your return on investment. Event speakers can also add value to your event and help you stand out from the competition. They can help you create a memorable experience for your attendees and ensure that your event is a success.
3. Rely on credible intelligence
Because it often takes a while to organize events in advance, valuable and timely feedback can be hard to come by. Alternatively, events can have inconsistent feedback for customers and prospective customers, confusing people about what to expect.
If you’re considering holding an event over Christmas, you must rely on credible intelligence from a trusted source to help decide whether to go ahead with your booking (and when).
4. Be aware of the competition
Christmas is always a busy time of year with lots of festivities.
There are also increasingly more businesses trialing events as part of their marketing strategy, so if you’re approaching potential venues, they will likely be very busy.
Businesses can choose to specialize in specific areas or styles of events, so think about your own business style and what you’re trying to achieve from the event, and then consider what other venues nearby are offering in comparison.
5. Consider the Costs
You will need to factor in all your event planning costs ahead of time.
That includes the costs of your staff to help, food and drink for your guests, and anything else you will need for the event. You’ll then need to add any extra costs, such as cancellation fees and set-up times (if applicable).
Start planning now so that this doesn’t create a last-minute panic.
6. Consider your brand
If you’re planning to hold a series of events, you’ll also want to consider who your target audience is and what you want them to get out of the event.
Will it be a friendly networking event with clients and staff, or will they be coming in to buy Christmas presents with colleagues?
It’s helpful to consider what kind of events you’ve already run before and how successful they have been for your company.
7. Do your research
If you’re planning to have an event, you must do your research in advance.
This will help you determine whether there are any potential problems you need to be aware of. It will also allow your business to book and make last-minute changes ahead of time.
It is always a good idea to see if the venue is available, what it may cost, and how close it is to your office or customers.
