A Video Strategy For New Online Fitness Trainers

    Fitness trainers, both pros and newbies, are all looking for a way to build their brand online.

    YouTube has become a really popular free social media for trainers as they can create videos to provide exercise routines online, build brand awareness as well as generate real-life clients in their location. 

    If you’re starting out on your YouTube journey and find it challenging to get the views you’re aiming for, check out these tips to start making YouTube videos that will ensure your channel grows.

    Create a YouTube intro video or trailer 

    To be able to post a series of videos that potential subscribers could easily find and access, you need to make your very own channel under the right category. Next, create a short but memorable name for it and update your profile photo, banner, and description. Using an online video editor, create a one-minute or less YouTube intro video to quickly introduce yourself and what you can share with your viewers. Give a glimpse of your fitness routines using short clips. 

    Plan your shoot

    First, you have to decide if you are shooting indoors or outdoors. Make sure that you have the space for it like maybe a garden or a fitness studio. Think about the vibe of your videos. Will it be fun and perky? Or chill and relaxed? Base your set and decor on the vibe you choose. You can also get help from various AI video creator apps.

    Shoot somewhere quiet. If it’s not possible in your location, invest in a noise-canceling microphone so only your voice gets recorded, nothing else. Natural light is the best lighting for videos but if it’s not available, make sure that there’s enough light where you are shooting.

    Know what to say

    If you are not comfortable giving an impromptu talk during your fitness video, create a script to quickly welcome your viewers and give a short introduction of what they should expect in the video. You may also add voiceovers and then captions during the routine or exercise itself. This way, your viewers would be able to follow your instructions while watching you demonstrate. 

    Spread the word and be responsive

    Share your videos with family, friends, and clients. Whenever you have a new video posted, announce it on your social media accounts to raise awareness. If your videos get comments, react to them and respond. Viewers are more likely to subscribe to channels of fitness trainers who appreciate their comments and answer their questions. Give some of your most active viewers a shout-out on your next videos. If there are video suggestions related to fitness, consider them and plan how you can create or incorporate them in your future videos.

    Final words

    When creating fitness videos, make sure that you focus on how you can help your viewers. Share valuable content that can help them achieve a more fit body and better health. Go the extra mile and add some bonus tips at the end of your videos. Not only will your viewers appreciate the tips, but those will also give them something to look forward to at the end of every video.



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