To achieve success in today’s business world, you need to know how to design your online store. That’s the case whether you’re selling travel accessories, beauty products, or something in between.
Having a well-designed website instantly makes your brand look more professional. A business website allows you to make customers’ shopping experience easier and build trust while also helping to generate new leads. In addition, if you do it right, your website can be a significant tool to implement a tone of voice for your brand.
Ready to learn what steps you’ll need to take in order to push your online business to the next level? Here are the top 6 eCommerce web design tips that will help you make the right choices so that your website stands out from the crowd.
Successful E-commerce website design
Designs for successful e-commerce websites share a focus on ease of use.
- User experience
- Mobile adaptability
- Easy to follow navigation
- Visual Appearance
Good eCommerce website designs include 4 core factors — clear navigation, effective information architecture, optimized product landing pages, and easy checkout. Together, they provide excellent usability.
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Tip 1. Minimalism
While it might be tempting to crowd the page with pop-ups, graphics, and auto-loading video, these can make the page load slowly, causing visitors to leave.
Ecommerce websites should be organized, with simple menus and navigation features. Nobody wants to click through plenty of pages on the site to make a purchase, close a thousand floating ads, or mix up in the navigation. A complex and unaesthetic web page might harm a business’s reputation, resulting in loss of customers and revenue.
The UX design trend is to create a website that makes life easier for customers to take an essential step of making a purchase. A website designer has to think through every little detail to achieve this. Everything should flow smoothly from one point to another, and there is no need to rush.
Can you find what you need within three clicks? Are you flowing from one page to another without frustration? Are the buttons and menus labeled readably and plainly?
All of these factors should be considered when building an eCommerce store.
Other principles of minimalist design include:
- Easy to scan content
- Easy to read fonts
- Unified color palettes
- Self-explanatory and identifiable navigation elements
- Product categories with intuitive navigation
Show the user your product, provide it with more prosperous, more detailed content, and explain how they may make a purchase.
Tip 2: High-quality images and color psychology
One of the essential UX design tips is to leverage the power of images.
High-quality photography has prioritized the text – everything is built around pictures. They not only add life to a website, but they also make it convert better. Hence, it’s crucial to feature them front and center. Customers want to know what they are buying and want to see products from every possible angle before purchasing. Provide your customers with pixel-perfect product imagery that showcases your product from every angle. This is how you earn loyalty and make sales.
Using color psychology in your eCommerce website design, you can influence consumer choice, that is, nudge users to take a desired path or action.
Specific colors are globally linked to certain feelings, the study reveals. In some cultures, blue symbolizes authority, security, and trust, and red is the color of action, passion, and aggression. This means that choosing the right color not only strengthens the brand association but can also affect your total sales.
Tip 3. Mobile optimization
In this digital era and technologically advanced world, mobile optimization is paramount to help you target a wider audience. Younger clients, particularly those in the Gen Z age group, are more mobile browsing.
If your site is clumsy or doesn’t load on mobile, you will lose sales, and people will get tired of it and go to another site.
Your site should respond to the needs of the users and the devices they’re using. The layout varies depending on the device’s size and capabilities. For example, on the phone, the material would be shown in a single-column format; a tablet can display the same content in two columns. Your website needs to look great and operate just as effectively on tablets and smartphones as they do on desktops and laptops.
Tip 4: Simple and seamless checkout
If your checkout page isn’t fully optimized for conversions, there’s a pretty good chance that the prospect will stay in the “almost” stage and never complete the purchase.
Check that the entire checkout process works as intended and that it follows the same steps as your customers: visit your store, add a product to a shopping bag, and finally finish the transaction.
In addition, you can offer different payment methods to entice more clients and make them happy by allowing them to pay their way, no matter where they are.
Tip 5. Social proof
Customer reviews allow companies to see what’s working, attract new customers, and sell more stuff.
Add product review functions to your eCommerce site and provide the customers with a way to leave honest feedback. Of course, try to get as much positive feedback as possible. The more your website visitors see that other people have had a positive experience shopping on your website (be it reviews or testimonials), the more trustworthy you’ll look — and the more your conversions will increase.
Tip 6. Blog
Marketing your services and goods is not easy, especially in a highly competitive business environment. That’s when the blog comes in handy. It helps you in a multimedia representation of your company, maintains audience interest, and promotes your business. The more material you have, the higher your website’s indexing will be, and the more potential clients will find their way to your site organically. Consider promoting your videos, podcasts, interviews, step-by-step guides, and more on your business blog. This is valuable content for your audience and great content for your website. The important part is the quality of your posts.
With the PC screen recorder, you can capture video from your laptop or computer. Of course, if you have a microphone, you can also record your voice or ambient sound. Plus, you can draw on the video during the recording process, which helps make videos more engaging.
Create an E-commerce website with your customers in mind
The easier it is for users to utilize your website, the more people will use it. Intuitiveness is a crucial component of the “simple to use” philosophy. When a user sees intuitive design, they know precisely what to do. The extra effort put into web development is well worth it.
Try incorporating the style of the sites you love into your eCommerce website design.
When you’re ready to build an online store, consider the web development company that provides multiple services, such as managing email marketing campaigns, creating various reports, and updating online stores. Moreover, many valuable tools give you all of the marketing and commerce functionalities you need to start your eCommerce business from scratch.
