Any SEO strategy relies on backlinks, but they’re not something you can set and forget. With time, backlinks may disappear or become toxic, or be less relevant. So, it would be best to constantly employ new backlink opportunities to keep your search ranking high.
Building links as part of your SEO strategy has always been essential. But as Google’s algorithm changes to provide more relevant and higher quality results, you must adapt your link-building technique. It is important to follow Google’s Webmaster Guidelines when building links and remember that what is good for humans is also suitable for search engines.
It would be best if you adapted a link-building strategy that works carefully to avoid damaging your website’s rank in the search engines instead of boosting it. In this guide, we’ll look at several link-building strategies. But first, let’s learn more about it.
What is a link-building strategy?
A link-building strategy involves web admins gathering references from other websites that link back to their own. One of Google’s most important ranking signals is the number of backlinks to your content from other websites.
You gain social proof for your website when more people link to it. Publishing strong content can naturally generate backlinks, but you can also use strategies to build them systematically.
Why are link-building strategies crucial?
Building links is an integral part of search engine optimization (SEO). It determines who appears on the first page. Google SERP pages that averagely appear at the top have 3.8 times more backlinks than those at the bottom.
Search engines like Google, Yahoo, Bing, and other search engines rank your website based on the number and quality of links leading to your site. Your blog posts and sales pages will appear higher on search results if you have more trustworthy, high-quality, and authoritative sites linking to you.
Adding links to your website can increase traffic to your site and help you gain your visitor’s trust. You are more likely to gain confidence from users if other sites consider you an expert.
How to create your link-building strategy?
Setting up a link-building strategy takes time and effort, but with the help of link-building services from Getmentioned, you’re well on your way to success. The following steps can help you develop a link-building strategy:
Step #1: Assess your site
Identify your site’s strengths and weaknesses before you decide which links to get or how many. Identify whether your priority should be backlinks, keyword research, or both. Knowing your site’s weaknesses will help you build assets to assist your efforts.
Step #2: Identify your target audience
Your audience will help you identify other sites they may visit if you understand them. Analyze your demographics, behavior, and interests first and determine these:
- What are your audience’s interests?
- How do they look for answers?
- Which aspects of your product or service do they find interesting?
Step #3: Review your current content
Look for blog posts and other pages other sites might want to link. Most of the site owners do not generally link to product pages. It will help if you look for educational top-funnel pages. If you see gaps in content, creating those pages will help you compete if you see gaps in content.
Step #4: List your target sites
You should align these websites with your business, target audience, and content. Make sure you prioritize the sites under their relevance and authority. The key to link building is to remember that it takes time.
Top link-building strategies
Here are the top link-building strategies to integrate into your site:
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Replicating competitors’ SEO backlinks
The ability to identify who links to your competitors is a tremendous advantage. Your competitors’ backlinks will almost certainly be on niche-relevant sites, so you know they’re quality. Analyzing your competitors’ backlink profiles could be a huge manual task, but tools can help accomplish this.
To check backlinks, open the tool, enter the URL of the competitor, and click Check backlinks. As part of the audit, it will create a backlink profile that includes number of backlinks, the percentage of do-follow links, and historical data for the domain.
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Publish guest posts
Despite its diminished effectiveness, guest blogging is still a tried-and-true link-building strategy. Writing guest posts for another site in your niche involves linking back to your content and writing a blog post for them.
Make sure the sites you publish on are worth your time; anything and everything will not be worth your time. You can also develop mutually beneficial link relationships through guest blogging.
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Reach out for links
If you know anyone with a website or blog related to your content or product, directly or online, direct them to it. Having a relevant keyword here is vital since Google only rewards relevant sites. You may find that others will happily link to your content if it is beneficial.
You can find potential link partners by searching for content that contains your keywords or falls within your niche. Ask them to include the link (s) in future content by email or message. Some will be happy to oblige as long as it simplifies their job.
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Influencer marketing
The role of influencers in marketing has become increasingly important. They offer a valuable service to marketers and consumers as a bridge between them. Influencers can share your links in videos, stories, posts, or pictures as part of a shoutout, ongoing sponsorship, or product trial.
Besides looking for authoritative voices, Google measures how engaged users are with content. They can encourage their followers to use a branded hashtag when posting or sharing content. Doing this can increase your ranking and reach and build your brand reputation.
Conclusion
Your link-building strategy must always target your website’s new, aspired audience. As a result, Google will rank you higher, which is welcome. The right way to go about link building is to consider it as a way to get more visitors from other sites.
Further Reading
