Facebook Ad Library is undoubtedly a goldmine for any marketer. Transparency was the main motive behind creating this tool for the social media giant. It basically allows the users to access information about all the ads running on Facebook. FB ads library helps the government, researchers, journalists, and others by providing knowledge regarding the information being spread around. But mostly, it’s a helpful tool for advertisers’ knowledge and insight.
While creating a Facebook ad is difficult, marketers may need inspiration from successful campaigns held by businesses earlier. Facebook Ad Library offers them this opportunity. This article guides you on the tricks of using the Library to boost your Facebook ads.
What is FB Ads Library?
Before you use anything to receive its benefit, you should know what it is and how it works. If you wish to make the most of the Facebook Ads Library, you must know about it thoroughly.
Facebook created Ad Library in 2019, following the controversy regarding political ads in 2016. It decided to make its ad-related information transparent and accessible to all. Even those who don’t possess a FB account can access details regarding all active ads on the platform. The Ads Library Facebook created banks all the currently active ads running on Facebook and Instagram. Not only the active ones, the political and issue ads up to seven years old are also there.
The tool is useful specifically for those who are interested in politics. It allows you to see who is spending how much on what and what are their reach across various demographics.
However, it is a tool for marketers to keep an eye on the competitors’ activities. As a marketer, you can see all the ads being run by your competitors and access all the relevant information in one place. This access is vital as the digital marketing world can be cutthroat. Unless you follow what your competitor is up to, the chances of falling behind are higher.
Therefore, using the FB Ads Library is the most effective way to gain insight from the ads run by your competitors. It allows you to easily find out your and their position in the marketing game. You will know what they have and what you lack. Similarly, you will be sure if what you are doing is correct.
How to use Facebook Ads Library?
Well, using Ads Library is simple. The social media giant has tried its best to keep it most straightforward for everyone to access. Even if you have no personal or business account, you can obtain all the information easily. The process is easy and quick.
1. Open Facebook Ads Library
Go to facebook.com/ads/library. As you open the page, it is similar to a standard search engine. On the top right corner of the screen, there is a section to select your country. Make sure you have selected the right one.
2. Choose a Category
You have to choose a category, as Facebook has separated “issues, elections, and political ads” from others. If you want a commercial ad, select the “search all” category.
3. Search for a Brand
You can type a specific brand or company name to find which ads it is running. Once you put the name, you can access all the relevant pages. Click on one, as per your necessity, to see all the ads that particular brand is running.
4. Click on a Specific Ad
After you select a page and pull up its ads, click the “See Ad Details” option below each ad for more info. This section of FB Ads Library offers you information like the ad’s start date, platforms, and if it has multiple versions running.
Filters
Once you have got the brand and pulled up all its ads, you can refine your search using certain filters. Those filters are based on countries, platforms, and impressions.
The first filter allows you to choose the country for which you’d like to see the ads. You have to select one among all the countries Facebook is currently running ads for. Renowned brands have multiple pages for running ads in separate regions.
The platform filter means which platform the ad is running onto, Facebook or Instagram.
The last filter is impressions. It means when someone has viewed the ad. By this filter, you can see the impressions received by the ad during a specific period.
All these are valuable data for a marketing strategy. It is crucial for you to know when your competitor is starting an ad and for which platform. The data derived from Ads Library helps you develop focused and integrated ads.
Strategies for Marketers in Using Ad Library
After you know how it works, here are some essential strategies for marketing managers to ensure entire utilization.
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Inspiration
The numerous ad data stored in Ad Library shows you what kind of images, graphics, and videos others are putting, offering inspiration for creative ad ideas.
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Following the Content
You should also note down what type of content they use to attract the audience.
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Discover your Clients
A business, though popular, may be absent from Facebook ads. As a valued marketer, you can impress them to utilize one of the leading social media platforms.
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Following the Trends
Following the trends may sometimes be hugely successful. So, you can’t afford to miss them. Notice whether your competitors are following a particular pattern in Facebook ads.
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Keeping an Eye on the Expenditure
A competitor’s budgeting and bidding strategy can also be worth finding out for your business. In most cases, you will get more results if you spend more. However, you can’t get the insights for all ads. If you do, observing it minutely is a great idea.
The issues, politics, and elections section of Facebook Ads Library may also be useful for some marketers. While it may not be directly linked to a business, having a clear idea of the socioeconomic and political scenario is necessary.
Final Words
You must utilize the FB Ads Library if your business runs Facebook ads. It offers you significant knowledge about what businesses around you are doing. And why not use it when it’s free and easy to use?
