Email marketing has so much more potential than any other marketing channel. It is the best method for connecting with your audience directly, engaging with them, and building meaningful relationships.
If you’re pursuing email marketing and failing to drive growing impact, then your email marketing strategy is the problem.
To create an effective email marketing strategy, we have developed this blog with the top five ideas to help you drive new customers into your eCommerce store and turn your existing customers into rabid, loyal fans.
Five practical e-commerce email marketing ideas for small business
Your success depends on the effectiveness and efficiency of your email marketing strategy.
Just following the same strategy won’t do any good. You have to keep an eye on the latest tactics and trends in the market and add them to your strategy to maximize your e-commerce business.
Here are the five effective e-commerce email marketing ideas for small businesses that will improve your traffic, leads, and conversion rates.
1. Encourage users to subscribe
Without subscribers, who will you send your email to?
To make your email marketing successful, grow your contact list. Have a signup link on your homepage, blog, social media bio, footer, contact page, and landing pages. Or, you can use a non-intrusive popup to build your contact list.
Ensure that the steps to sign up are limited. Requiring more complex steps and details will make people quit without signing up. Therefore, you have to be more conscious and ask yourself whether the detail or the step is necessary.
Menial steps will be easy for the audience to subscribe without taking much of their time. For most small business ecommerce situations, it is best to ask for the audience’s name and email address and nothing else.
2. Automate your email marketing campaigns
Automation saves you a lot of time. It enables you to upgrade your product and satisfy your customer.
As suggested by BigCommerce, you can use email marketing automation to reach customers with products they like while browsing your site.
By automating your email marketing campaign, you can send a series of welcome emails, thank emails, order confirmation emails, cart abandonment emails, and product browsing history emails.
3. Find a balance between promotional and insightful content
There is always a subtle line between keeping your customers on the contact list and losing them. Many small ecommerce business owners think that sending only promotional emails can make their ecommerce store flourish.
Remember, without understanding the customer or building a relationship, you’ll never achieve your desired goal. So, first, you have to build a relationship with your customer, and then you can send sales-focused messages.
Doing so too much and too early will frustrate the user and force them to unsubscribe from your email list.
Use market research and analytics to assess the market and understand your audience. For instance, customers might prefer cash on delivery to purchase, but you don’t have that option. By using analytics, you can track their behavior, roll out the feature, and send updates via email to satisfy and drive more customers.
Market research and data science are essential elements for running a successful, intelligent email campaign. The balance between sending promotional and insightful emails is key. Sharing insightful emails that resonate with your audience are known as nurturing emails.
You can send industry facts, stats, updates, the latest news in the industry, and so on. Then after sending a couple of nurturing emails and building trust, send promotional emails.
Have a ratio to balance them. For example, you might determine it’s best to send one promotional email for every three nurturing emails.
4. Segment your audience and send personalized messages
About 89% of digital marketers use email marketing for generating quality leads.
Segmenting and personalization are the best ways to improve your eCommerce business. Recent stats tell us that segmented personalized messages have a 46% higher open rate than normal messages. Plus, personalized emails generate an ROI of 122%.
Segment your audience based on their demographics, interest, age, location, previous purchase history, behavior, and so on. Sending personalized messages to each segment will strengthen your relationship with your customer. This way, you can satisfy your audience and make everyone happy.
Because happy customers are the ones who will buy things.
Sending a single message to your entire contact list may alienate many, people as it won’t resonate with them. If the people can’t connect with the message, they may unsubscribe from your email.
That’s why you have to segment the audience and send personalized messages.
5. Utilize transactional emails to upsell and cross-sell
Your order confirmation mails, shipping messages, and delivery confirmations are transactional emails, and transactional mail has an open rate of 70.9%, whereas marketing emails have only 17%.
It is a wonderful opportunity to increase your sales and revenue. Capitalizing on this opportunity helps you cultivate improved conversion and revenue.
Upsell and cross-sell products related to those they have purchased or previously purchased through transactional emails. Or, you can send them an offer, discount, promo code, or incentives along the transactional emails to entice the audience to checkout and purchase.
You can also give away free stuff to drive referrals through word of mouth marketing and for sending reviews. This will help you drive in more customers to your eCommerce business.
Conclusion
In this competitive market, if your small ecommerce business is going to thrive, deploying an impeccable marketing strategy is indispensable. Keep track of every move you make, measure results, and remove the tactics that don’t do any good.
Pair your email marketing strategy with the above-given email marketing ideas to improve your small ecommerce business in 2022! Run A/B split test to check the efficiency of emails and then use it for your campaign. Keep testing new ideas and refine those tactics that don’t give results.
You can surely take your business to the next level with the above tips.
