Christmas is knocking on your door, right? You have the perfect mindset if you are counting on email to increase sales during the holiday season. As reported by the National Retail Federation, internet retail sales increased 11.3% over 2020 to more than $218 billion last year. An email is still a powerful tool for generating online sales. However, the fact is that the pandemic limits will encourage more people to visit stores. How will you increase your company’s Christmas sales this year using email campaign? Ensure your initiatives have the best chances of reaching inboxes and converting in light of the highest inflation rate in 41 years.
Here are 5 Strategies to Prepare Your Email Program for the Hectic Shopping Season
1. Improve Your Sending Frequency
Only some companies send emails year-round, and some only appear in their clients’ email inboxes during promotional campaigns. If it applies to you, you should increase your sending frequency before the holidays. Your capability to reach the inbox may depend on the volume and frequency of the emails you send. Sudden increases in email volumes are suspicious in the eyes of mailbox providers since they could be signs of spam. So, start educating your list of pertinent material before releasing your Christmas email campaign. Before Black Friday, maintain a consistent pace and gradually increase it to avoid being classified as spam.
2. Verify the Accuracy of the Contact Data
Email deliverability dramatically depends on the caliber of your email list. According to several studies, the annual decline in the quality of email databases is around 22%. At Zerobounce, we discovered that 30% of your email data had degraded in the previous year due to the Covid-19 pandemic. If you want to reach the inbox, it is imperative to remove outdated email addresses, especially before important content. Ignoring it could seriously harm your emails because bounces and complaints can mark them as spam. Due to a high bounce rate, one of our customers was barred by his email service provider. The email service provider agreed to reactivate the account only after our customer verified the corporate email sheet.
3. Find Out the Best Time to Send to Use the Information
You are obviously in the lead if you have a strong email list and a lucrative offer. However, remember former subscribers’ behavior when strategizing your emails to make your holiday email campaign shine. As a result, you will know the best times for your audience to open emails. What are the most effective times to send emails during the holidays? As per current Oracle research, the best shopping days are Thanksgiving, Cyber Monday, Black Friday, Small Business Saturday, and Cyber Sunday. Additionally, to affect weekend spending and boost sales, the team of Oracle Marketing Research advises sending out advertising on Thursdays. According to the survey, click-to-open rates are 54% higher on Mondays than Fridays.
4. A Mobile Test of Your Emails
According to an Adobe Analysis, Mobile accounted for more than 42% of Black Friday e-commerce sales in 2021. Always make sure your email looks good on mobile devices. But over the holidays, it might significantly impact your income. You can test different campaign components using email testing tools to look for any issues. Pay close attention to how your email campaign seems with various providers. For instance, an email may render fine in Gmail but incorrect in Outlook.
5. Collect Significant Social Proof
In the year’s final two months, if your company is like most others, you’ll probably send many emails. Utilizing several client testimonials is one approach to avoid duplicating your information. Collect social proof before your Christmas email campaign by collecting outstanding reviews, case studies, quotes, and accolades worth informing. The perception of your products among consumers is significantly influenced by third-party validation. It frequently serves to decide for a hesitant prospect.
Summing Up
These are some strategies to increase sales. It might be stressful to run an email campaign around the holidays. Many entrepreneurs and marketers are anxious since it’s more challenging than scheduling a few emails.
