If you’re a digital business running ads, the chances are you’ll likely have had experience with some of the challenges of advertising online.
From unexpected ad account suspensions to restrictive spending limits and from tedious ad approval processes to difficulties in scaling campaigns effectively, these hurdles significantly impact a company’s growth and online presence.
Shouldn’t there be an easier way of using ads to grow and scale your business online? Well, yes. Enter Agency Ad Accounts.
These specialised ad accounts, fully managed by an agency partner, are an easy, reliable way to run advertising campaigns online without the hassle of your own account, which is often prone to bans and restrictions.
In this article, we’re breaking down the benefits of this type of advertising strategy and why businesses like yours might want to connect with an advertising agency that offers these unique accounts.
1. Account Stability & Lower Risk of Suspension
For many businesses, one of the most frustrating aspects of digital advertising is the constant risk of account suspension.
Imagine building a site, a great product, and a fantastic ad. You might have done everything right, but small technical issues or payment issues cause the whole campaign to be shut down. Sure, you can raise a ticket, but it will be weeks or months before you hear back (and there’s no guarantee that their response will be helpful, either!)
These seemingly random suspensions can completely derail campaigns, waste your budget, and damage your bottom line.
Agency ad accounts, however, are managed by experts who know their stuff when it comes to platform policies and best practices, significantly reducing the risk of unexpected suspensions and helping you scale much faster.
2. Access to Premium Advertising Features
The next benefit of agency ad accounts? The enhanced features they offer are often unavailable in standard accounts (especially for new advertisers or rapidly scaling businesses).
Normal ad accounts often come with a whole host of rules and limitations designed to protect the audience from spammy sites or shady ads. The trouble is, many innocent businesses get caught up in this, too, and face limitations that hold them back, at least till they’ve proven that they’re a legitimate company.
But agency ad accounts come with this legitimacy built in, meaning they’re good to go from day one.
Some of the benefits include unlimited ad spend potential, a converted ‘green zone status’ that limits the likelihood of suspension and offers a higher level of account stability, plus direct access to agency reps who can support your campaign as it grows.
But that’s not all. Google has more than 1.2 million businesses that rely on its services to advertise to their audience, while Meta has a staggering 3 million. These vast numbers make tailored support logistically challenging, meaning your requests go unanswered for months.
With an agency ad account, you get a direct line to your account manager and expert support from seasoned ad platform professionals who can guide your strategy and troubleshoot any issues as they come up.
3. Expert On-Hand Support
When it comes to digital advertising, it’s clear that having access to expert support can make all the difference.
Agency ad accounts are supported by platform experts who have spent millions of their own funds advertising and have experienced almost every issue you could imagine, meaning they are the best source of knowledge and wisdom about best practices when it comes to advertising policies and compliance. Experienced professionals can often identify and address potential issues before they become real problems, saving you all that time, money, and stress.
But more than that, having expert support is great logistically, too. When problems arise, you don’t have to wait in long queues or navigate complex support systems; you can simply drop them a message in a dedicated Slack channel, or, better yet, give them a call.
With the constantly evolving landscape of advertising policies, having experts who can interpret and apply these rules to your campaigns really is invaluable.
4. Easy Scaling for Growth
It’s obvious that suspensions and ad spend limits hamper growth. Agency ad accounts, on the other hand, are designed with scalability in mind.
Think unlimited daily spend, faster approval processes, and a proven track record of helping businesses expand their reach effectively. All this means more reach, faster scalability, and more stability as you scale.
When you work with an advertising agency managing your account, their expertise means they’re well-equipped to support your growth journey at all levels. This also means that they are the primary source of knowledge and wisdom when it comes to staying live with your ads, and preventing your ad account from getting restricted.
Final Thoughts
Scaling a business is hard enough without the stress of navigating the treacherous seas of online advertising.
Platforms like X, Meta, TikTok, Google, and more are overwhelmed with advertisers, which means their support is lacking for businesses that rely on their services to grow. As a result, having the right tools and support can make all the difference.
Agency ad accounts provide a powerful solution to many of the challenges businesses face in this space, giving them the reliability and stability they need to scale. (Plus, the peace of mind of knowing you’re safe from unwarranted suspensions!)
If you’re looking to partner up with an ads agency offering ad accounts, give Orange Trail a try. Their experienced team has supported more than 400 clients in their growth journey, and they offer free consultations to those looking to get started. Book yours here.
