McDonald’s Corporation Research Report

    About Company

    McDonald’s, also known as McDonald’s Corporation, is a US-based fast food chain. It was established in 1940 in the form of a café run by brothers Maurice and Richard McDonald in San Bernardino, CA, United States.




    They gave a new name to their commercial venture as a hamburger joint. Subsequently, they switched the firm into a dealership and launched the Golden Arches emblem in 1953 at a site in Phoenix, Arizona.

    Ray Kroc, an entrepreneur (1902–1984), became a part of McDonald’s as a dealership representative in 1955 and advanced to buy the fast food chain business from the McDonald brothers.

    Earlier, the central office of McDonald’s was based in Oak Brook, Illinois. However, its worldwide head office shifted to Chicago in June 2018.

    In terms of revenue, McDonald’s ranks as the biggest restaurant chain in the world. It serves more than sixty-nine million customers every day in more than 100 nations throughout 40,000 stores, according to data provided in 2021.

    McDonald’s is mostly admired for its French fries, cheeseburgers, and hamburgers. Nonetheless, its menu comprises other stuff such as fish, chicken, salads, and fruit.

    The most famous accredited item on the McDonald’s menu is their French fries, with the Big Mac following closely.

    However, McDonald’s has been subject to censure for the unhygienic feature of their food items.

    The McDonald’s Corporation’s revenue gets generated from the royalty payments, leases, and charges disbursed by the dealerships, together with sales in organization-run cafes.

    As cited by two statements released in 2018, the company ranks as the 2nd-biggest private company in the world with workforce strength of 1.7 million (following Walmart, which had 2.3 million personnel).

    As of 2020, the company enjoys the 9th maximum worldwide trade name appraisal.

    What type of company is McDonald’s?

    McDonald’s is a publicly-traded company.

    How many employees work for McDonald’s? 

    The fast food behemoth hires around 200,000 people worldwide, per data in 2021.

    To which industry does McDonald’s belong?

    McDonald’s belongs to the realty and restaurants industry.

    When was McDonald’s set up? 

    The US-based intercontinental restaurant chain came into existence on May 15, 1940, eighty-two years back. Its first location was San Bernardino, California.

    Who is the founder of McDonald’s?

    The founders of the company are brothers Maurice and Richard McDonald and Ray Kroc.

    Where the headquarters of McDonald’s are situated?

    The firm has its main office in Chicago, Illinois.

    Which territory does McDonald’s serve?    

    The company has a worldwide client base in more than 119 nations. As of 2021, the company has 40,031 locations across the world.

    To which genre does McDonald’s belong?  

    McDonald’s is a fast food restaurant.

    What are the different types of restaurants at McDonald’s? 

    McDonald’s comprises the following types of restaurants:

    • McCafé
    • McDrive
    • Other
    • “Create Your Taste” cafes
    • PlayPlaces
    • Special diet
    • McDonald’s Next

    McDonald’s Timeline

    Before the 1960s

    The third café of McDonald’s launches in Downey, California, and it is still the oldest café in operation. Ray Kroc was impressed when he visited San Bernardino, California, and went to a restaurant run by brothers Maurice and Richard McDonald. Then the menu was too small, focusing on one or two items such as beverages, fries, and burgers which permitted the brothers to concentrate on prompt and qualitative service.

    They were desperately searching for a fresh dealership agent, and Ray found a golden chance. In 1955, Kroc set up McDonald’s System, Incorporated, the forerunner of the McDonald’s Corporation. After six years, he purchased the copyright to the name of McDonald’s and its computing software. By 1958, the hundred millionth hamburger had been marketed by McDonald’s.

    The 1960s

    The first McDonald’s restaurant beyond the US launches in Richmond, British Columbia, Canada.

    The 1970s

    McDonald’s launched in the Netherlands, Australia, the United Kingdom, and Switzerland.

    The 1980s

    The fast food chain launches in Europe in Finland, Scotland, and Hungary.

    The 1990s

    The first McDonald’s outlet launches in the Soviet Union, Chile, and Estonia.

    The 2000s

    The company experienced a loss of US $126 million for Q4 in 2003.

    The 2010s

    On September 10, 2019, McDonald’s took over Apprente, a US-based startup venture offering specialized services in consumer service using AI.

    The 2020s

    In March 2020, McDonald’s stopped all-day breakfast because of the coronavirus pandemic.

    On March 8, 2022, the fast food chain declared that it is halting services at all eight hundred fifty of its sites in Russia due to the Russian incursion on Ukraine 12 days ago. The movement followed comparable decisions taken by other Western nations and demands from censors.

    McDonald’s Management

    Joe Erlinger (President, McDonald’s USA)

    Erlinger serves as the President of the McDonald’s USA division. Joe is responsible for the commercial activities of over 14,000 McDonald’s fast food joints in the United States. Of late, Joe worked as the President of the International Operated Markets division with gross accountability for the wholly-owned marketplaces of McDonald’s beyond the United States.

    In 2002, Erlinger started his professional life with McDonald’s in the Strategy and New Business Development team. Since then, he advanced to positions of growing ambit and tasks that comprised overseas and domestic management positions like Managing Director of McDonald’s Korea and General Manager and Vice President of the Indianapolis territory.

    In 2015, Joe won the position of Chief Financial Officer (CFO) for the High Growth Marketplaces of McDonald’s.

    From 2016 to 2018, Erlinger served as the President of the High Growth section. Joe was primarily accountable for handling 6,000 McDonald’s cafes throughout Hong Kong, China, Netherlands, Italy, Russia, Poland, Spain, South Korea, and Switzerland. Throughout his term, the Hong Kong and China marketplaces switched to expansion permits in the biggest re-licensing deal accomplished in McDonald’s chronicles.

    Chris Kempczinski (President and CEO)

    Chris Kempczinski serves as the President and Chief Executive Officer of the company.

    As CEO and President of the company, Kempczinski is the leader of the countless committed McFamily associates who are assisting in creating scrumptious, feel-happy instants for all.

    Chris has been entrusted with the responsibility for propelling the development plan of McDonald’s, which is known as Accelerating the Arches, and ascertaining that the ethics of the firm are rooted across the setup as a screen through which all the commercial decision-making processes are carried out, fetching its community aim–to nourish and further society–to life.

    Before being appointed CEO, Kempczinski worked as the President of McDonald’s USA. He led the commercial activities of around 14,000 McDonald’s cafes across the US.

    In 2015, Kempczinski became a part of McDonald’s as EVP, Strategy, Business Development, and Innovation. By assuming this position, Chris acted intimately with the corporate stalwarts and dealerships to distinguish ground-breaking novel concepts and the most acceptable exercises to hasten organizational development.

    Kempczinski is enriched with over 25 years of experience functioning in leading worldwide consumer brands. Chris started his professional life as a brand management personnel with Procter & Gamble. Besides, he occupied superior roles at PepsiCo. Latterly, he served as the President of Kraft Foods, International Operations, and Executive Vice President, Growth Initiatives.

    Besides forming a part of the Board of Directors of McDonald’s, Chris serves as a custodian of Ronald McDonald House Charities. Beyond McDonald’s, Kempzinski is a part of the Board of Directors of Procter & Gamble.

    Kempczinski is a respected alumnus of both Harvard Business School and Duke University. He stays in Chicago, Illinois, with his spouse and two children.

    The Product Line of McDonald’s

    • Chicken
    • Hamburgers
    • Soft drinks
    • French fries
    • Milkshakes
    • Soft serves
    • Desserts
    • Salads
    • Coffee
    • Hotcake
    • Wraps
    • Breakfast

    The McDonald’s menu typically comprises the following:

    • Combo meal
    • McCafe Bakery
    • Beverages
    • Snacks & Sides
    • Desserts & Shakes
    • Breakfast
    • $1$2$3 Dollar menu
    • Happy Meal
    • Burgers
    • McCafe Drinks
    • Chicken & Sandwiches

    McDonald’s Stock Performance

    The common stocks of McDonald’s are traded on the New York Stock Exchange with the ticker symbol MCD. The stocks are constituents of the DJIA (Dow Jones Industrial Average) index. Besides, the stocks are constituents of the following indices:

    • Standard & Poor 500
    • Standard & Poor 100

    On September 2, 2022, McDonald’s Corporation (MCD) closed trading at the US $254.51 with the following data at 4:00 pm Eastern Daylight Time (EDT).

    Stock Chart

    McDonald

    McDonald’s Financial Performance

    Consolidated Condensed Statement of Income (Unaudited) Q2 2022

    (Shares and Dollars are in Millions, Other Than Per Share Info)

    McDonald Research Report

    Hamburger University

    Ray introduced an educational program in 1961, subsequently known as Hamburger University, at a new café McDonald’s, in Elk Grove Village, Illinois. Dealers received training on the suitable techniques for operating a profit-making McDonald’s café. In doing this, Hamburger University used a research and development center close to Addison, Illinois, for devising novel cookery, stocking, freezing, and servicing procedures. Presently, over 275,000 dealers, supervisors, and workers had their graduation from the course.

    What are the Values and Business Ethics of McDonald’s?

    The company’s journey has always been to do good for the global community. The company daily adopts the best procedures and utilizes the best workforce to prepare high-quality food with dependable procurement options, a more formidable community, and an improved planet Earth. Environmental sustainability is one of the priorities, and the company procures food supplies with the best nutrition values. Its goal is to always create a positive effect on the life of every planet dweller.

    Disclaimer

    This article is not targeted at investment consciousness. Instead, it is for gaining knowledge. So, readers are suggested that they need not utilize this bit of info for any form of investment initiative. Though someone is keen on investing some of his hard-earned money, he can do it following plenty of safeguards. Discussing with an investment expert is the most prudent choice in this situation. Avoid any kind of rushed decision-making to ensure a protected financial future. Investment always carries market risks; battling these risks, you constantly have to maintain yourself in a sensible state.



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