Netflix’s New Ad-Supported Service to Block Downloads of Movies, Shows

    Netflix Inc. is removing an existing feature for the new ad-supported tier in its regular service. The streaming giant is planning not to allow its users to download movies and shows to their devices for offline viewing after a code was seen in the iPhone app of the company.




    This move means that Netflix distinguishes its new offering from its existing service. The streaming giant had resisted ad-based content over the years. They now plan to roll out the ad-supported tier in early 2023. A new code confirms the hints of the new service on the iPhone app.

    As per information shared with Bloomberg News, developer SteveMoser discovered the text in the app that says downloads are available for all plans except those content with ads. The code suggests that viewers will not be able to skip the ads, which is a common move on the streaming platform. Ad breaks will also not allow viewers to use playback controls.

    Netflix did not comment as the service launch is still a few months away. The approach may likely change as the plans are still not final. The early clues suggest that Netflix, on its ad-based service, will strictly limit frills.

    Netflix regular plans allow users to download content for viewing in places without internet, such as flights. The lack of options can help Netflix sell premium services to users who get hooked to ad-supported plans. The Los Gatos, California, the headquartered company, said it wouldn’t offer all its contents on the ad-based plans.

    Declining Viewership

    Netflix customers are declining in the face of competition from rivals Amazon.com Inc., Warner Bros. Discovery Inc.’s HBO Max, and Walt Disney Co. In the last quarter, the company lost 1.3 million customers in US and Canada, its biggest locations.

    Warner Bros, Disney’s Hulu, Comcast Corp.’s, HBO Max, and Peacock already have ad-supported services to push growth. HBO Max budget plans have also deactivated the download options.

    The Netflix app has text references that refer to ad expansions and how Netflix will tailor ad-specific content for specific users. The ad-supported plans will offer a cheaper alternative to customers put off by the rising costs of subscription plans. The stream offers 4K resolution up to four screens at $20 a month in the US for its premium level service.

    Netflix had earlier said that it would offer ad-based services to multiple regions. Microsoft Corp. will be its technology and Sales partner for the advertising system.



    RELATED ARTICLES

    Tesla’s Cheapest Cybertruck

    Tesla’s Cheapest Cybertruck Will Cost $60,990 in 2025

    Bloomberg News reports that after two years of delay and production glitches, Tesla Inc. has...
    JPMorgan’s S&P 500

    JPMorgan’s S&P 500 2024 Outlook Grimmest on Wall Street

    Bloomberg News reports that as the strategists on Wall Street are calling for an all-time...
    Fed Will Cut Interest Rates

    Fed Will Cut Interest Rates as Soon, Predicts Bill Ackman

    Bloomberg News reports that Bill Ackman, the billionaire investor, bets that the Federal Reserve will...
    AI Startup

    AI Startup of Google Raises $24 Million for Biotech Work

    Bloomberg News reports that the European biotech startup Cradle has raised as much as $24...
    Quantum Computing Lab

    Quantum Computing Lab Shut by Alibaba in Sign of Broader Cutback

    Bloomberg News reports that Alibaba Group Holding Ltd. has shuttered its quantum computing lab for...
    Water Damage Repairs

    Don’t DIY Water Damage Repairs to Your Business

    If your workplace ever suffers from water damage, you might be tempted to start fixing...
    MBA Programme

    Dual Degree MBA Programme: A Unique Educational Opportunity

    In today's world, professional success requires more than traditional management skills. It calls for a...
    women ipl

    Women IPL Sensation Shreyanka Patil: From Fan to Champion

    In a cricketing universe usually ruled by dudes, Shreyanka Patil, the rookie wonder for Royal...
    Monetize Magnet

    Monetize Magnet Review – The Best Crypto and Forex CPA Network

    In today's world, cryptocurrency has reached new heights, expanding continuously and providing online earning opportunities...
    celsius drink

    Celsius Drink – What Is It and How Safe Is It?

    These days, you must come across your social media feeds with an advertisement for a...
    low porosity hair

    Low Porosity Hair Problem? Slay Locks with Moisture Miracle

    Have you ever experienced your hair being stubbornly resistant to moisture? That's low porosity hair...