Marketing is one of the crucial areas within business and one that any company must get right to succeed. If you manage to connect with people and let them know who you are, what you do, and why they should spend money with you, the results should help drive growth.
Due to this, people with marketing skills are in high demand across the business world. This is particularly true for digital marketing because firms need to have experts in this field to connect with consumers online. This equated to around 850,000 vacancies across marketing last year and sees career prospects for marketing specialists in march.
Getting the right education first is the key
As a business owner, employing the right people and avoiding common hiring mistakes is critical. One of the best tips here is to hire people who have the right education and knowledge. Education, of course, is also a key for those looking at breaking into a role in marketing or digital marketing.
Many people now look at the opportunities available here, for example, the interesting nature of digital marketing when setting out their career path. Before heading this route though, you should know that getting the right education first is crucial.
The online Master’s in Marketing course from Emerson College is a prime example of the kind of qualification that can help. This course not only teaches you key skills in disciplines such as digital marketing but also does it in a convenient, online setting. People with a master’s degree can also expect to earn up to 27% more than those with a bachelor’s degree!
Getting the right qualifications is the perfect way to get your foot in the door after graduation and makes you more attractive to potential employers. If digital marketing is what you love most, the great news is that there are some well-paid roles to consider moving into in 2022.
But which are the best paid?
Digital marketing manager
With an average salary of around $121,676 per year, there is no doubt that this is one of the best-paying digital marketing roles in 2022. As noted above, you will need the right qualifications to bag a position like this plus good knowledge of digital marketing staples such as SEO, web analytics, PPC campaigns, content writing/marketing, and social media marketing.
As this implies, digital marketing managers are a jack of all trades and usually have a team of digital marketing staff to manage. They can sometimes be more hands-on in smaller businesses but normally take a more senior, managerial role that oversees the work of their team. Digital marketing managers will also report to senior staff within a company and be responsible for delivering effective marketing campaigns within a set budget.
Email marketing specialist
With at least a bachelor’s degree in marketing needed to apply for this role and skills in things such as A/B testing a must, this is a top digital marketing job. It is also one of the best paid and comes with an average salary of around $64,913 per year.
In simple terms, email marketing specialists are responsible for setting up and conducting email marketing campaigns for consumers who have signed up for their company’s newsletter. This usually includes crafting effective emails that draw the consumer’s attention to a particular offer or promotion – but without being too pushy!
As well as having a knack for creating great content for emails, people in this role also have to be able to use automated email software. With a need to monitor the results of their email campaigns to improve future performance, you can see what an interesting role this is.
SEO Specialist
Another of the top-paying digital marketing roles in 2022 is SEO specialist. This comes with an average salary of around $46,848 per year and is another job that focuses on a single element around online marketing.
This is totally understandable when you think about how in-depth SEO is and how fast it changes. Having staff who are dedicated to keeping up with these changes and able to implement them is therefore wise for organizations.
In addition, this role involves the implementation of best on-page and off-page SEO practices within a business. This can involve anything from planning out an ethical link-building campaign to optimizing images on a website or keyword research. All of this is done with the aim of helping their company’s website/ webpages show up higher on search engine results and drive more traffic to them.
Social media coordinator
One good example of a well-paid digital marketing role is a social media coordinator. The average salary for this job is around $43,006 per annum, and it is one that is in great demand. This essentially comes down to other staff not having the time to keep up with a company’s social media accounts on top of their own tasks.
What would you do in this digital marketing job? It basically involves managing a business’s social media accounts and posting fresh, regular, useful content on them. It is a key to ensuring brand consistency across various platforms such as Instagram or Twitter. Social media coordinators are also normally responsible for running social media marketing campaigns, engaging with consumers in that setting, researching key trends on social media, and planning out content for various social media platforms.
Don’t just focus on the salary!
We all know that money is important and that we all need to earn enough to not only survive but also enjoy life. While this is true, it is also important to choose which digital marketing role to move into for other reasons. If you pick a job that you do not actually enjoy or doesn’t fulfill you, then no amount of cash will make each day more bearable. For this reason, it is vital to look not only at pay but also at which roles in digital marketing excite you.
Top-paying digital marketing roles in 2022
Digital marketing is a key part of the set-up of any modern business and something that will only become more vital over time. This sees qualified marketers with skills in this area likely to be in demand by organizations across the world. It also means that there are some very well-paid and enjoyable jobs for digital marketers to move into when they are ready.
