Brand building and effective positioning is the most powerful strategy for capturing the interest of your potential buyers and convincing them that your products or services are lovely and can be trusted.
Your brand’s goals are to give your company a voice and to reflect your uniqueness to your target audience. It remains the most successful method for connecting with your audience and strengthening your brand’s position in their eyes.
To adequately express your company’s brand, you must thoroughly understand the importance of brand positioning and how it influences how your target market perceives your products. Understanding this can help you build a strong brand.
Here, we studied consumers and examined how they responded to businesses with classic and traditional tones versus businesses with contemporary and fresh tones.
Why was this study done?
We wanted to know what sorts of firms specific customers are keener to buy from and how this differs by age bracket.
Understanding this will increase your ability to connect your company’s name and other brand elements to your client’s needs, increasing the chance of your venture’s success.
To achieve the study’s objective, we asked American customers if they would instead do business with popular, long-established organizations or new, up-and-coming ones.
Here’s why we asked this crucial question
Every entrepreneur should understand that selecting an appropriate tone is one of the most important decisions you’ll have to make when starting or rebranding your firm. Understanding your target demographic and your company’s identity is critical for building a distinct brand tone.
And, just as every entrepreneur must devote time to developing creative business names, either through brainstorming or by contacting a company name agency, you must devote time to selecting the appropriate tone because it will improve your brand’s positioning and influence how the public perceives you.
Your chosen tone influences both your client’s interests and your company’s reputation. You cannot afford to overlook this since it is critical to developing your brand image.
The seven most essential findings of our survey
To adequately understand our findings, we separated the customers we surveyed into age groups. And yes, our survey’s conclusions were not earth-shattering; the feedback we received was intriguing.
Here’s what we discovered from 301 respondents.
- Customers under the age of thirty are significantly more likely to be drawn to new and modern firms than to older and more traditional enterprises.
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- According to the research, people aged 35 to 45 are evenly divided between modern and classic brands, making them less inclined to choose one. At this age bracket, both alternatives work.
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- The table turns, with people aged 45 to 54 choosing more traditional, well-known, and established businesses.
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- The difference between the two options is especially noticeable among people aged 55 to 65, who favor classic, historical, and trustworthy companies.
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- According to the research, males had no bias for either modern or classic brands.
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- Females, on the other hand, prefer well-established and trusted businesses over newer and innovative ones.
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- 148 of the 301 respondents favored new, modern brands, while 153 preferred traditional and classical brands.
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So, based on our findings, you could give your brand a modern or traditional tone as long as it aligns with the desires of your target demographic.
How to use the survey results?
Developing a solid company identity takes time and work. As you’ve just seen, the simplest way to do it right is to undertake extensive research about your clientele.
Younger clients will be drawn in if your firm has a dynamic, contemporary, and imaginative brand image; older clients will be drawn in if your business has a strong historical identity.
Understanding this can save you time and resources spent on correcting mistakes caused by a lack of information required to build the brand tone that will resonate with your core audience.
Author’s Bio: Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed over 1 million names and curated a collection of the best available names on the web today. We are the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
