Marketing automation supports the targeting, enhancing, and optimizing of marketing campaigns and initiatives. Marketers employ automated marketing platforms to streamline their digital marketing operations, coordinate their messaging, and customize their content. Additionally, they can utilize the software to enhance reporting, speed up data collection, and better align it with sales, all of which will enhance productivity and promote business growth.
In addition to automated emails, your plan may incorporate retargeting advertisements, a/b testing, and other tools to support automated marketing campaigns and ensure you communicate with clients at every step.
What is Digital Marketing Automation?
Marketing automation assists you in identifying new clients. Digital marketing automation is the software that systematizes a marketing campaign’s actions, such as emails, social media postings, blog posts, etc., making these tasks simpler and less time-consuming. Therefore, an automated marketing system allows planned and innovative campaigns to produce results.
Marketing automation enables marketers to design individualized cross-channel journeys that consistently offer a connected consumer experience.
Top 5 Automated Marketing Platforms for 2022
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Marketo
Marketo asserts that it provides marketing automation for every engagement and every channel. The number of related jobs on Marketo has grown since Adobe acquired it. Their full-featured software is an excellent choice for bigger marketing operations since it can manage everything from social media to account-based marketing to digital advertising.
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Eloqua
Eloqua, a current Oracle tool, stands out from the competition by integrating with almost all of your other marketing tools. With more than 700 integrations, Eloqua can customize and simplify each stage of your marketing process. It’s also one of the few all-in-one platforms with a clear focus on assisting B2B marketers and businesses.
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HubSpot
The Marketing Hub from HubSpot differs fundamentally from other automated marketing platforms for several reasons. One is that they place an unmatched emphasis on inbound marketing. Thanks to the additional advantages of the Sales and service hubs, your team can work better together, even across departments.
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Pardot
Another marketing automation technology explicitly designed for B2B marketers, Pardot (now a part of Salesforce), has features including account-based marketing options and B2B analytics. Due to the collaboration with Salesforce, Pardot is now a part of a comprehensive product lineup that combines to make sales and marketing teams more efficient.
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ActiveCampaign
ActiveCampaign excels at integrating automation into the workflows of actual people better than any other marketing automation solution. Marketing automation platforms can’t do everything; some parts of marketing require a human touch. ActiveCampaign created its platform with capabilities like notification emails to empower marketers and salespeople rather than replace them.
Conclusion
For organizations of all types and sizes, marketing automation is critical. The automation benefits for marketing professionals include increased effectiveness, reduced costs, increased productivity, more insightful analytical data, and better customer service. To appropriately streamline their operations for the new business environment, modern companies should consider all accessible automated marketing platforms.
