The phenomenon of high competition in a niche is not new to the business. For promotion to have an effect, you need to choose the right strategy, conduct a detailed analysis of competitors, and most importantly, have a professional team of specialists who will do this, striving to ensure that your resource ends up in the first positions of search results.
What does the term “a competitive niche” mean? This particular area of activity they offer often exceeds the existing demand, with a serious struggle for each visitor to the site. Competition in a niche may depend on how profitable the field of activity that the promoted website represents is. You will be forced to recognize not only that competitors surround you but also that they have real advantages (and disadvantages) over you. This is why you need to hire SEO professionals specializing in your niche. For example, the CEO of SeoProfy — Victor Karpenko — named the TOP-10 of the most competitive niches with which they work:
1) Gambling
It is well known that the thematic niche of online casinos and gambling sites has particular features. Firstly, this is a market with special geographic restrictions, as in many countries of the world and some states of the USA, online gambling with bets is wholly prohibited. Secondly, search algorithms are susceptible to explicit attempts to bypass them to promote content on such topics. It takes time and patience for a business to grow from an unknown online casino to a position on the first page of Google for high-frequency keywords. For example, don’t expect organic traffic to grow after a few days or weeks. It will take a fair amount of time, but once achievable goals are set, you can approach them.
SEO for online casinos and other similar sites is expensive. To get backlinks from authoritative sources, you will need to spend more money than in other niches. The owners of such resources are aware of the specifics of the business and high competition, and some refuse to add any gambling-related hyperlinks to the pages of their sites.
2) Crypto
The cryptocurrency market is booming, and the competition is very high. If you want to stand out from the crowd, your crypto site needs to be promoted appropriately. And the best solution is to entrust the task to experienced pros. Let’s dwell on the importance of SEO in promoting a cryptocurrency site. Today, when the number of new crypto sites is growing exponentially, it is impossible to maintain high positions without making any effort. Configuring SEO once and just waiting for results is not an option. This method requires constant optimization of the site pages and content on them.
3) Dating
Dating or dating services are available in all countries, so this is one of the most active areas for traffic. In general, dating is divided into Mainstream (the usual dating service for everyone) and Adult (sex dating, webcams). The niche has become very popular due to digitalization and the popularity of online dating. This is the first primitive basic need of every person, which makes the whole world the target audience. But basically, this area is focused on the male solvent audience. In general, dating offers can require a large investment of money and time, and working with them becomes more challenging. More about this niche you can read in the Diggity Marketing blog article.
4) Cannabis
The cannabis industry is one of the fastest-growing in the US. However, it faces serious resistance regarding search engine optimization (SEO), contextual advertising (PPC), and marketing. There is no way to advertise cannabis on Facebook or other major advertising platforms. If you’re building a marijuana brand, it doesn’t make sense, even if that’s the fastest way to start growing. Instead, you need to hire the best SEO strategists, content and email marketers and PR managers.
5) Construction
The construction niche is one of the most difficult for novice SEO specialists and experienced webmasters. Repair and construction is a fairly broad area. It includes online stores where you can buy building materials and tools, as well as companies that sell ready-made houses or renovate apartments. Their partnership conditions will also be different. Bringing targeted traffic to an online store is a little easier. It doesn’t take long for people to buy tools. However, building materials, apartment renovation services, and entire houses are expensive purchases. This is a complex product — people are not ready to impulsively buy them. They need time, which makes this niche very competitive.
6) Credits
Lending is another popular and, at the same time, expensive topic to promote. Now everyone is taking loans, even online. Therefore, there are many proposals in the market. Meanwhile, Google recently restricted PPC advertising for MFIs. For traffic on online loans search engines usually fight:
- large microfinance companies,
- medium and small microcredit companies,
- major financial aggregators,
- satellites,
- and doorways.
The competition for clicks is constantly growing. Prices for the 1st click and 1st order increase monthly. The quality of the audience that comes through advertising does not always meet expectations. That is why SEO promotion becomes more comprehensive here.
7) Real estate
Home buyers expect high quality in everything as they look for the home and real estate agent that best suits their needs. Your site should showcase all the properties you offer, the advantages of the brand, and the company’s expertise. Purchasing or renting housing is considered a highly-profitable business, so there is insane competition in this niche, which also determines the promotion possibilities. The advantage of SEO in the real estate niche is that it never rests. The optimization quality generates potential customers 24/7, without the need to buy advertising. As more realtors invest in SEO, an online presence is critical to business success.
8) Lawyers
Jurisprudence is the niche where the personal brand and the authority of the company owner are critical. The client must know in advance whom he is addressing to see not only the portrait but also the proven experience of the lawyer. In this case, landing helps to establish trust in a particular person. Since the lawyer’s services usually cost a lot, SEO promotion should primarily focus on creating a positive reputation for the lawyer. For example, the block with real legal cases on the site can help. It is essential to link the court decisions to the previous and current cases. This is a powerful social proof of the successful activities of a lawyer. People need to see cases – this significantly increases the conversion.
9) Forex
The forex market itself is very competitive. Users in 2022 trust earnings on financial exchanges, options, and cryptocurrencies more than in 2017-2021. There are thousands of companies and blogs trying to get more visitors to their sites, and the fight for a client is very active. Some webmasters consider that successful promotion of Forex sites is impossible without thousands of links, and this is true. When choosing a forex project for investment in Western markets, people first pay attention to the company’s reputation. Therefore, wherever your business is, and no matter what region it is tailored for, the main goal you should pursue in SEO promotion is to increase the level of trust from your target audience. The more links you get from authoritative sources, the more trustworthy your project will be for the search engines and the target audience.
10) Insurance
The insurance services market is quite complex, which is associated with the high level of competition, as well as the passivity of buyers. But even an insurance company can be promoted, despite the complexity. It is difficult for ordinary users to understand all the terms and specifics of the work of insurance companies. Therefore, the target audience most often makes a choice based on reviews and recommendations, on which the advertising of the insurance company should be focused on. The agency’s website requires regular updating of its blog. It is better to adapt the website to the mobile version, so it will be more convenient for users to purchase a policy.
In Conclusion
A good understanding of a niche is fundamental, as it is more than just developing an effective marketing strategy. It is about the ability to minimize errors and increase the profits of the business as a whole. Understanding your potential customers, their needs, and their pains are key success factors for any business. The sooner you get an understanding of your target audience, the better. Even though working in these 10 competitive niches is difficult, relevant results may bring good profits. That is why it is worth hiring professional SEO specialists for this job!
