The Benefits of Fractional VP Marketing

    fractional VP Marketing refers to hiring a part-time head of marketing to lead the marketing team and/or agency strategy and execution. They have the same responsibilities as a full-time head of marketing but on a fractional basis.

    Executives may be aware of hiring other executives such as CFO on a fractional basis but the fractional CMO or VP Marketing is now becoming more popular.

    The fractional VP of Marketing is not a conventional consultant but brings the mindset, abilities, and expertise of an in-house resource. A Fractional VP of Marketing is an active leader in your company and usually has the authority to design, implement, and lead with the accountability that you would offer a permanent hire.

    Benefits of fractional VP of Marketing

    • Senior-level talent: A fractional CMO or VP of Marketing, typically has more than 10 years of experience as an in-house head of marketing, and for personal reasons may want to continue their leadership with a lesser time commitment.
    • Experience scaling companies: The fractional VP Marketing prepares your marketing strategy and function for the future and assists your company in scaling your efforts. Based on past positions, they have experience with what works and can provide efficient marketing and executive leadership in partnership with sales. Fractional CMO services can include any one or all these functions: strategy, executive leadership, marketing programs execution, analytics, and resource allocation and budgeting.
    • Experience with a wide variety of marketing channels: Based on their prior experience, fractional VPs of Marketing typically have successful experience in a wide variety of brand building and inbound and outbound demand generation programs. They will develop a strategy for success based on your company’s maturity, target audiences and budget.
    • Experienced executive leadership: Often, when hiring an agency, the onus is on the CEO or founder to communicate about and coordinate marketing strategy and activities with other executives. A fractional VP of Marketing will take this responsibility and free up the CEO or founder to focus on their role.
    • Continuity: To optimize the effectiveness of the marketing program, the fractional VP of Marketing, adds or reduces team members depending on current needs while maintaining strategy and direction to ensure continuity and results. This ensures the project runs smoothly and removes the accompanying administrative load from the in-house team.
    • Efficiency and results: A fractional VP Marketing gauges success by whether the company meets their business goals. Marketing is meant to support sales with content, leads, and access to buyers. It is important that marketing and sales work well together to achieve these goals.

    Having a senior-level fractional Vice President of Marketing will help facilitate marketing and sales working well together while preserving your budget and your time.


    RELATED ARTICLES

    Business Cards

    Unlocking the Power of Business Cards: Networking Essentials for Success

      Table of Contents Introduction The Evolution of Business Cards Why Business Cards Still Matter Designing...
    Lab-Grown Diamonds

    The Science Behind Lab-Grown Diamonds: How They’re Made and Why They Shine Bright

    Introduction: Welcome to the dazzling world of lab-grown diamonds, where science meets sparkle! If you've ever...
    Sales Budget

    How Do You Allocate Your Sales Budget for Sales Success?

    In business, you’ve got to make things happen. In sales, you’ve got to make dollars...
    IT Providers

    How Do Outsourced IT Providers Fuel Business Growth?

    In an era where technology seamlessly integrates into every facet of a business, maintaining an...
    Marketing Needs

    Why Postcards Can Solve Your Marketing Needs

    While emails can get lost in overcrowded inboxes and social media posts can quickly disappear...
    Content Marketing

    Content Marketing: Crafting Compelling Narratives to Engage Your Audience

    In today's digital age, where attention spans are shorter than ever, capturing and retaining the...
    MBA Programme

    Dual Degree MBA Programme: A Unique Educational Opportunity

    In today's world, professional success requires more than traditional management skills. It calls for a...
    women ipl

    Women IPL Sensation Shreyanka Patil: From Fan to Champion

    In a cricketing universe usually ruled by dudes, Shreyanka Patil, the rookie wonder for Royal...
    Monetize Magnet

    Monetize Magnet Review – The Best Crypto and Forex CPA Network

    In today's world, cryptocurrency has reached new heights, expanding continuously and providing online earning opportunities...
    celsius drink

    Celsius Drink – What Is It and How Safe Is It?

    These days, you must come across your social media feeds with an advertisement for a...
    low porosity hair

    Low Porosity Hair Problem? Slay Locks with Moisture Miracle

    Have you ever experienced your hair being stubbornly resistant to moisture? That's low porosity hair...