Search Engine Optimization or SEO has emerged as one of the most essential and organic methods to grow your enterprise.
Businesses worldwide are acquiring various SEO services for the growth and development of their commercial and eCommerce websites.
With such rapid growth in the SEO industry, you need to know all about search engine optimization, how it works and how you can use it for your business.
Therefore, in this detailed guide, we have compiled a perfect explanation of the different things that you need to know about SEO and one of its key features: keyword research.
Now without wasting any more time, let us dive into the fascinating world of Search Engine optimization and Keywords.
Types of SEO
Basic questions like ‘What is SEO,’ ‘How SEO works in digital marketing, ‘And why SEO is important’ have been covered by several different sources.
We will get straight to the point of the two essential aspects of search engine optimization, also known as the two types of SEO.
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On-Page SEO
On-page optimization includes many strategies and activities that you perform ON the website, hence the name. The main aim of these activities is to strategically optimize every website’s web page to improve the Search Engine Results Page (SERP) rankings and the user’s experience.
Although part of SEO includes a wide range of actions, let us tell you about the major aspects of on-page SEO.
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Technical SEO
Technical SEO, as the name suggests, has everything to do with the technical aspects of the website. In simple terms, it’s to do with all the changes you make to the website’s backend, which aren’t seen but felt by the user.
This may include managing the code to content ratio, enhancing the page load speed time, fixing broken links, and improving the overall user experience. All of this is considered as the little search engine bots crawl through your website.
An excellent way to start is to perform a technical audit. SEO experts usually conduct a practice every once to update the website’s internal functions and optimize it for search engines. We will further discuss the intricacies of a technical audit in the next section of this guide.
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Content SEO
Content SEO is much more visible to the audience. The process includes optimizing the content posted on the website, including landing pages, blogs, FAQs, meta-descriptions, and so much more.
The content on the website is optimized by SEO writers who conduct keyword research and use them to write the kind of content that most people want to see. This way, every time someone types the keyword on the search engine, that particular piece of content ranks on the SERPs.
Thus the consumer is lured onto a website with the help of content SEO. One of the most important aspects of content SEO is keyword research. Efficient research and optimization can quickly help you rank your website and gain more customers.
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Off-Page SEO
Now that we’re done with on-page SEO, it’s time we discover the aspect of search engine optimization that is executed away from the website. Yes, you read that right.
Off-page SEO refers to all the strategies and actions you perform to enhance your website’s SERP rankings and organic traffic via other platforms. Let us discover the significant aspects of off-page optimization and how it is executed.
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Link Building
Link building is one of the most widely followed SEO services provided by the world’s best SEO companies. This is because the impact that an excellent link-building strategy has on your website is marvelously significant.
Link building includes acquiring backlinks through guest posts, forum comments, directories, images, social media pages, testimonials, etc. How it works is simple and complicated at the same time. Let us walk you through it.
Every time you write a guest post, you link it to a specific page on your website. A website publishes this guest post with a good domain rating and authority. Thus every time a person visits the guest post and clicks on the link; he arrives at the page you have linked.
When this happens, link juice passes through the two pages, resulting in a high domain authority for your website. This makes the search engine bots think that your website is vouched for by a trusted source and is worth showing to the users. Thus an increased domain authority influences your SERP ranking.
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Local SEO
Local SEO is all about optimizing a website for a particular location. This is done with the help of services like Google My Business and Bing Places for business.
These are special location-based directories offered by search engines to help people find businesses and services in their area. This can also be possible by geotagging your website images, product images, blog images, et cetera.
If your website operates in a specific geographical location, you can list your business on these directories along with the locations. For instance, SEO Northampton or ‘the Best beer mats in London.’
This will help you reach the people in your locale more quickly and will also improve your website ranking.
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Social Media Marketing
When it comes to social media marketing, it’s not something that directly affects search engine rankings. Instead, they have a very indirect influence on your website’s SEO which is affected by your brand’s reach.
A recent study by CogitiveSEO suggested that your website’s rankings are greatly affected by the likes, comments and shares of your social media posts.
This means that merely posting your content will not do the trick. You need to create broader brand awareness and reach a more significant number of people to increase your SERP rankings through social media.
The Best SEO Techniques to Increase Your Organic Traffic
Now that we are done with understanding the types of SEO let us tell you about a few SEO techniques that you can use to build your online business.
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Targeted Keyword Research
Targeted keyword research requires you to carefully study and compile a list of the most ideally appropriate keywords for your website’s content.
Although long ago, the strategy was pretty straightforward, and all you needed to do was stuff your website content full of the best keywords.
However, ever since, search engines have become smarter and readily eradicated and ban such spammy content ever before. Now you need to make sure the content is as natural and organic as possible while using certain LSI (Latent Semantic Indexing), related keywords, and focus keywords.
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Technical Audit
As discussed before, a technical audit refers to analyzing the faults and technical discrepancies in your website that prevent it from ranking higher on the SERPs.
The factors that are considered during a technical audit include page size, w3c validation, schema tags, codes to content ratio, page load time, canonical URLs, broken links, and so much more.
The SEO expert needs to analyze these aspects with the help of various tools like GTMatrix, Jigsaw, Pingdom, et cetera. Once diagnosed, the discrepancies and errors found the need to be rectified.
This will result in a more responsive web design, a faster page load speed, a smoother user experience, and thus a better SEO ranking.
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Optimized Content and Metadata
While an efficient technical audit paired with effective keyword research and placement can enhance your ranking, nothing will make it skyrocket than optimized website content and metadata.
Meta titles and descriptions are what the user first sees when your page ranks on the search engines. They’re like a short trailer to the complete film and need to be power-packed and optimized.
You can strategically use relevant keywords and some exceptional call-to-action phrases. Thus, this simple SEO marketing strategy will increase your rankings.
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Relevant Backlinks
Now, we spoke about link building and how it works. However, we didn’t discuss the right way to build a link, and that’s what we will do now.
While building as many links as possible is essential, it is also necessary to ensure that they are relevant and backed by trusted sources.
Some websites make the mistake of building links with spammy and shady forums, which may negatively affect the website’s domain authority.
Therefore, we suggest acquiring relevant backlinks from famous domains such as Quora, Reddit, and other trusted sites.
SEO Tools
We are sure you must have a great understanding of SEO and how it works to improve your rankings.
Therefore, we have got you a list of the top SEO tools that can help you increase your SERP rankings and obtain more organic traffic.
- Ahrefs SEO Tools
- Google Search Console
- Google Keyword Planner
- Moz Pro
- Yoast SEO
- Google Analytics
- Semrush Keyword Magic Tools
Choose the Top SEO Marketing Agency for the Best Results
Suppose this is your first time learning about SEO. It can get a little stressful to pay attention to every aspect of your online marketing strategy while also managing the business efficiently.
Now you can employ all the SEO mentioned above services and get the most desired results without moving a finger. In the past few years, the digital marketing industry has come a long way, meaning you stand to benefit from the expertise of online marketing professionals.
To boost your business and beat the competition, get in touch with a top-notch SEO agency to optimize your SEO strategy efficiently and effectively.
