Did you know that more than 23,000 online apparel stores make at least $100k in revenue regularly? To make a similar amount of money, you need to follow a few proven steps.
To help you boost your sales revenue and growth. Keep reading to learn more about five tools that will help you improve your apparel store.
MS Excel
If you manage an eCommerce store, Microsoft corporate Excel solutions can provide a massive helping hand in propelling you to the top of your field. Excel is one of the most valuable tools in virtually any organization. The best course of action is to train your employees to investigate and modify the system’s functions to their work style and preferences.
Finding the Microsoft course that matches your needs is as simple as conducting a quick search.
Excel contains a plethora of functions that might help your eCommerce business. All you need to do is determine which aspect of your business requires improvement. Then, you should identify the appropriate tool to assist you in accomplishing your business objectives.
Although competitors such as OpenOffice and Google Docs are available, Excel is excellent for accounting tasks. If you’ve never used it, you’ll be amazed at what it can do. It can also perform more complex tasks, such as assisting with financial projections.
ERP Tool
As with any other business, clothes manufacturing, wholesaling, and retailing enterprises that wish to prosper in a highly competitive market climate must be able to synchronize their operations, cut costs, and constantly collect data.
When customized apparel ERP software is applied, it enables businesses to effectively address industry difficulties, achieve the desired expansion, and generate an exceptional return on investment.
Having critical business data spread across several platforms complicates access to it. That is why textile manufacturers frequently find ERP systems beneficial for unifying data onto a single platform and making it much easier to retrieve information in an accessible way.
Additionally, an apparel ERP system enables you to define role-based restrictions, allowing you to manage which information employees have access to and only grant the appropriate staff.
Numerous functionalities are included in the ERP solution for the clothing sector. The real benefit of this integrated platform is that it enables employees from all departments to utilize the same system, which simplifies and expedites data entry, editing, accessing, and transferring of information.
Fitting Rooms Made Virtual
Returns are a constant source of frustration for online fashion retailers. According to the National Retail Federation, around 18% percent of online garment sales are returned, although most observers believe the figure is far higher in reality.
Whatever the case, fitting solutions for websites are plentiful these days, and online garment stores offer an exact appropriate solution that can help reduce return rates.
Virtual dressing rooms have become the industry standard. The most popular solutions minimize returns and increase engagement through increased page views, which is a vital sign of a better customer experience.
How does entering the dressing room and interacting with the customer translate into an eCommerce customer experience? A virtual fitting room aims to replicate that experience in the eCommerce marketplace. You are virtually entering the dressing room with a customer, which is undoubtedly part of the future of this industry.
Apparel Popups
Popups have a negative reputation due to their potential to annoy people. On the other hand, numerous fashion eCommerce sites are getting positive outcomes from them.
Appropriately designed, discreet popups can assist you in growing your email list, making recommendations, and generally improving the online fashion purchasing experience.
You can incorporate giveaways, promotions, and exclusive deals into a popup and build a valuable email list of consumers who have visited your site. Offering a product giveaway is an easy method to accomplish this.
For instance, you could offer a free pair of socks or something more valuable in exchange for consumers clicking on a popup. The next step is to request their email addresses to ensure they are eligible for your giveaway.
Chatbots
Numerous high-end fashion firms, including Burberry, Tommy Hilfiger, and Sephora, utilize chatbots to customize their client experience.
Chatbots may be an invaluable resource for brands since they:
- Enhance customer experience
- Introduce new customers to the business
- Provide not only direct commercial services but also brand-related entertainment, such as backstage views and the latest fashion show highlights
Utilizing a chatbot to deliver essential advisory services can help the business save money, as maintaining a chatbot is less expensive than hiring a person to perform the same task. A chatbot that engages the consumer from the initial contact to the checkout process will likely boost the online store’s conversion rate.
When users have all the necessary information and services in one location and can finish the transaction without going to another page, they’re more likely to make a purchase rather than wait and possibly return later.
Final Words
Online buyers anticipate a similar experience to purchasing in a physical store. Fortunately for fashion businesses, technology has advanced rapidly, and tailoring the online experience of fashion shoppers is becoming increasingly simple.
So why wait? Use the tools you’ve just read about in this article to deliver a better experience to your shoppers.
