Marketing is a critical part of running a business. No business can sell its products and generate revenue without a strong marketing strategy. With the technological advancements in the sector, today’s companies leverage various marketing strategies the industry has to offer. Whether optimizing web pages for better search rankings or associating with other brands in the sector, every company must try out options to know what suits them and helps them reach their goals.
As more and more companies grow, the demand for marketing talent also increases. The growing digital marketing industry’s predicted value is $20.7 Billion In 2022. With such a promising future, every company must amp their marketing efforts, and they usually do that with the help of marketing agencies. A boutique marketing agency can help you analyze your existing marketing strategies and develop more effective, ROI-driven marketing strategies that turn visitors into customers.
Four benefits you can reap from a boutique marketing agency
But before you hire an agency, you should know why it makes more sense to hire a marketing agency than hiring a massive in-house marketing team on payroll. Here are four spectacular benefits of hiring a boutique marketing agency for your business.
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Global talent and expertise
With changing market conditions and higher internet penetration, marketing is evolving too. Every new social media platform introduced requires specific marketing skills to understand the audience and create strategies to reach them. Hiring new full-time marketing professionals for each forum may not be feasible and logical. Therefore it’s best to hire a boutique agency. They have teams of global marketing talent who have vast knowledge about various platforms and marketing strategies. Many of them also have specific expertise in a particular marketing stream that enables them to develop marketing strategies at a deeper level. They can create more intricate, result-oriented marketing strategies to save money and yield better results. As they work on not more than ten accounts, they will focus their expertise and create better marketing strategies just for your company.
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Focused on a particular niche
One of the significant challenges many companies face is they cannot determine and target their particular niche. It’s essential to devise highly focused marketing strategies. Every business must clearly understand its niche audience. It wouldn’t make sense to develop strategies for all couples when your company sells baby products. You should focus on a niche of newly become parents who recently had a baby.
Similarly, finding a boutique marketing agency that focuses on a particular niche would be good. For example, if you are a Fin-tech startup, hiring a marketing agency specializing in Fin-Tech marketing would be better. The finance industry is distrustful, and the general customers are not aware of many finance or banking terms, which creates an additional challenge to reach these audiences and market your products to them. A specialized agency has dedicated resources that specialize in a particular sector. They know the trade’s tricks and can quickly develop strategies to market your product or services to a specific niche.
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It’s cost-effective
An average marketing manager’s salary can range from $45k to $150k, depending on their experience and skills. Hiring full-time marketing professionals would require yearly salary packages, health benefits, and other perks, which can put a financial burden on your company. Additionally, suppose you plan to form an entire marketing team. In that case, you will need at least 15 to 20 marketing professionals with various skills, such as marketing managers, copywriters, designers, media buyers, SEO specialists, etc. Apart from the salaries, you will need to provide other resources like office space, insurance, and many other legal procedures to hire an employee.
On the other hand, you have to pay them for only what you use when hiring a boutique agency. If you plan to run a marketing campaign for a year, you can hire an agency on a monthly retainer from $1000 to $5000 and end the contract after a year. There’s less expenditure, risk, and commitment, so many companies, prefer consulting a boutique marketing agency rather than hiring an entire team of marketing professionals.
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Easier to scale
If a particular marketing campaign yields good results and generates qualified leads, you can invest more resources into it for more results. If you rely only on your in-house marketing team, you would have to hire more marketing professionals to expand your efforts further. You need to go through the hiring and training process to hire them. On top of that, they will be more of a liability if you decide to stop that particular campaign. But that isn’t the case if you hire a suitable agency for marketing. If a specific campaign is successful, the agency already has more professionals that they can deploy to your project.
These benefits indicate that hiring a boutique agency makes more sense for businesses. It offers expertise, global talent, and scalability to your marketing efforts without putting pressure on your budget.
