In the words of a layman, digital transformation is how effectively a company can use its resources like people, technology, and processes to offer the best to its customers. By doing so, the main objective of a business is to work out business models that will have greater longevity and earn more revenues in the process. Also, it aims at one of the essential aspects, and that is technological or digital rethinking.
Digital transformation trends – what to watch for digitalization trends in 2022?
Now that you are aware of the basic concept of what is digital transformation, let us delve deeper to find out the trends and strategies of digital transformation that we can look forward to in 2022.
It was found that whatever digital transformation took place in companies in 2020 spilled over in 2021. And it applies to almost all sectors. For instance, what digital transformation manufacturing companies underwent in 2020 was the same in 2021, and it is the same for healthcare, tourism, travel, and almost all market segments.
-
The chip world
In 2020, the beginning of the pandemic changed things altogether. We have seen growth in SaaS, devices, tech explosion, E-commerce, and better communication. This spilled over in 2021, giving rise to a situation known as a year of chip shortfall. This shortage gave rise to delays in production times of just about anything under the sun.
-
The rise of Customer Data Platforms or CDP
In comparison to what it was earlier, these days, you will find that vendors have more information than even you have about your online data. More and more companies are using this data to learn about customer behavior, and the CDPs are being used to offer personalized marketing campaigns.
-
Focus on cybersecurity
Gartner had predicted that by the year 2020, there would be at least 60% of digital businesses would suffer from security failures and would find it challenging to handle digital risks.
We have seen a rising incidence of cyberattacks of late. In 2020 alone, as many as 445 million cyberattacks were reported.
Most IT companies have now incorporated what is known as CISOs or Chief Information Security Officers that have cybersecurity as a priority on their list.
-
Cloud architecture
When you use one or two public or private clouds within an organization to distribute workloads and software, it is known as a multi-cloud architecture. There is an increasing trend of this digital transformation making the processes effective and efficient compared to what it was earlier.
Many other digital transformation trends have manifested themselves in different patterns. Every company has to work out its strategies depending on the digital transformation trends and what it means for the business, and what methods will work best under those circumstances.
