Email client programs like Microsoft Outlook, Gmail, Yahoo Mail, Hotmail, etc., have the feature of creating a mailing list or distribution list. It’s like maintaining an address book of your contacts so that you can quickly shoot out emails to anyone on the mailing list. The mailing list is a time saver. Since the email client programs use artificial intelligence or AI, typing a few characters of the email address will populate a list of similar addresses. You can quickly select whichever you need. Moreover, the mailing list helps send mail to multiple recipients instead of composing emails separately. It’s also easy to mark copies of a mail to several people, and the Bcc feature allows you to send a copy discreetly without the recipient knowing about it. Therefore, learning to create a mailing list in Outlook is always helpful.
Why create a mailing list in Outlook?
Businesses must know how to use the features that make it most convenient to send emails in the shortest time to maximize the potential of emails. Businesses need to utilize the vital features of email client programs for maintaining seamless and timely communication with all concerned, from employees to vendors to regulatory authorities and everyone connected to the business.
Businesses have to send emails to multiple recipients simultaneously. By using the traditional method, you have to enter the email addresses of all the recipients separately, including those to who you want to send copies of the email. It is a time-consuming process and a tedious job. The Cc feature might limit the number of recipients. To address this problem, you must create a mailing list in Outlook.
The email list can be a part of businesses’ customer base with whom it is necessary to keep regular contact. The ease of sending emails by using the email list helps to improve communication with customers and provides an avenue for engagement. Communicating with customers at an individual level makes it easy to forge long-term relationships based on transparency that builds trust.
You have to create a mailing list in Outlook to reap the benefits.
Benefits of email list in Outlook
Speedy communication – Shooting emails instantly in a flash is the most visible benefit of using an email list. Timely communication is critical to gain the confidence of customers and other stakeholders, and to ensure it, using the email list becomes almost mandatory. Moreover, emails are high impacting and serve as an official record.
High ROI from email marketing – Email marketing is most affordable and effective, and businesses heavily depend on it. Studies have shown that the return on investment from email marketing is much higher than other types of marketing.
Encourage continuous communication – Timely and appropriate communication is critical for marketing success. Businesses must stay in constant touch with consumers and customers to earn their trust and expand the customer base. Email lists are helpful to sending a large number of emails in a short time to a broader section of customers and increase engagement.
Create a contact group in Outlook
Now, let us look at the process that helps create a mailing list in Outlook for Microsoft 365 users.
Outlook users know that Contact Group is the same as the mailing list. Here is the step-by-step process for creating the Contact Group.
- Go to Home and select new items, under which you will find the contact group.
- In the Contact Group dialog box, insert a name for the contact group.
- Go to the Contact Group tab and add members from the Outlook contacts.
- Go to Select Members and select the Contact dialog box. To add a contact to the group, select the contact you want to include and select Members. Now, the contact becomes a part of the group.
- Click OK to return to the Contact group and then Save and Close.
After knowing how to create a mailing list in Outlook, you can add more contacts to the group in the same way.
