A subject that has recently gained traction. The concept of sustainability is quickly booming, as seen by the decrease in the use of fossil fuels. However, sustainability is not limited to the energy industry. Sustainability has become a popular theme in all walks of life. Perhaps because, for some, it has become a way of life. Minimalism has quickly become a popular way of life, giving several advantages to those who embrace it. To begin, it is necessary to define these concepts and explain how they connect to one another.
Minimalism is a way of living that encourages individuals to consider what items contribute value to their lives. Everyone can make a place for the essential things of life by clearing the clutter from our paths: health, relationships, passion, progress, and contribution.
In a word, sustainability is concerned with satisfying the demands of the present without jeopardizing future generations’ capacity to meet their own needs. Sustainability comprises three pillars: economic, environmental, and social – commonly known colloquially as profits, planet, and people.
How do these two concepts mesh with each other?
Sustainability and minimalism complement one other for a myriad of purposes. For one thing, they have similar solutions to different problems. Minimalism, for example, tries to eliminate clutter in one’s life by limiting one’s consumption of luxury products. According to the ecological pillar of sustainability, everybody must limit the number of consumed commodities to reduce the overall use of environmental assets. Minimalism and sustainability both lead to lower utilization of commodities for various reasons.
The fact that these notions overlap only serves to underline their veracity. The economic pillar of sustainability would allow everyone on Earth to have enough resources to maintain and defend themselves and their families effectively, which minimalism attempts to achieve by focusing on vital things rather than materialism. These reduce needless expenditure and help minimalists to spend their money wisely. The social pillar is the final foundation of sustainability. Sustainable social groups have leaders who can ensure that almost all rights are upheld and everybody may live fairly and without prejudice.
Famous brands to embrace & promote sustainability and minimalism approach
Minimalism and sustainability are two major fashion and lifestyle aspects for manufacturers today. Which companies, however, are sustainable while also being appealing, premium, and usable? Before exploring further into this, you can check out information about brand identity consulting.
Here is a list of popular brands that have stepped forward to embrace the concepts of sustainability and minimalism, as well as promote and encourage its worldwide approach.
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Nordgreen
Nordgreen believes they have a natural obligation to the environment and the global community. Their primary dogma is that what we do today and tomorrow should outperform what we did yesterday to ensure subsequent generations’ lifespan. The company engages in techniques to produce resources and materials that are enduring and environment friendly.
Furthermore, the design includes rounded edges and a simple clock face. Generally, the Native holds the Scandinavian value of minimalism, and no detail was spared in creating their products. You can check out these collections of minimalist watches.
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Puma
Puma updated their sneaker packaging and dubbed it “The Clever Little Bag.” This reusable shoe bag is composed of cornstarch and spontaneously decomposes in three months. So far, the bag has decreased the company’s paper use by more than 65 percent and their yearly carbon emissions by 10,000 tons!
Moreover, PUMA footwear has become one of the companies whose products stand at the cutting edge of minimalist running technology. They offer near-weightless shoes that enable customers to lose a few ounces while providing adequate cushioning and protection to run greater distances.
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Frito Lay
The firm, a subsidiary of PepsiCo, has spent ten years attempting to reduce the ecological impact of their Casa Grande, Arizona operation. This was accomplished by burning wood waste to create steam, switching to an all-electric vehicle fleet, and running the facility on landfill gas. In addition, they developed a biomass boiler system at its Topeka, Kansas facility, reducing the consumption of fossil fuels and carbon emissions. Not to add, the firm is looking at environmentally friendly packaging options, such as plant-based, biodegradable SunChips bags.
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IKEA
The Swedish furniture company and minimalist juggernaut have acquired half of its timber from sustainable foresters. The entire source of cotton comes from farms that fulfill the Better Cotton criteria. Furthermore, IKEA has 700,000 solar panels powering its stores, a cardboard compactor in their warehouse, roles dedicated to environmental issues, and has even given all of their workers bikes as corporate presents to reduce our carbon footprint.
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Gucci
New and sustainable, Gucci Off The Grid is the first collection released as part of the Gucci Circular Lines effort to support the circular economy. This emphasizes regenerated, recycled, ecological, and sustainable resources, promoting an ecologically conscious lifestyle and reducing CO2 emissions. A clear indication that luxury items with the most outstanding design, aesthetic, and quality standards can coexist with sustainability.
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Nike
When it comes to environmentally sustainable practices, Nike is a little late to the game. They have, however, recently altered their conduct and incorporated new ecological efforts into their business. First, they’ve recruited developers to create an app that compares the environmental impact of various materials. Like Puma, Nike also encourages the concept of minimalistic technology when it comes to their footwear, giving a barefoot and natural feeling.
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Google
Google has invested time and attention in several projects throughout the years, and one of their most significant initiatives was to make the search engine 100 percent powered by renewable energy. It’s also worth noting that the café at Google’s headquarters openly serves lunch to its 60,000+ employees using what they consider “ugly” fruit.
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Amazon
One of Amazon’s most significant green initiatives is the construction of solar roofing at its distribution centers. Nevertheless, Amazon has made several additional attempts to improve the environment. Among the most famous is powering a clean future with ten wind turbine-powered renewable energy farms and collaborating directly with suppliers to eliminate waste.
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Procter & Gamble
These initiatives have already yielded spectacular results. Water from their Saudi Arabia HVAC systems is collected and repurposed for irrigation and topping off fire water tanks. An incredible 70% of their worldwide manufacturing facilities deliver no industrial trash to landfills, and many of their items are manufactured entirely with wind energy. Moreover, their “Holy Grail” effort makes 90 percent of its packaging recyclable.
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Apple
Apple struck a $1 billion contract with First Solar in 2015 to power its California shops, offices, data centers, and headquarters. Consumers may turn in their gadgets for a shop gift card or have them recycled for free through the Apple Renew Program. Furthermore, PVC is eliminated from all their power cables and headphones, making them safer to recycle.
Slowly, industries of all sizes realize that we must act now to create a better future for future generations. Finally, eco-friendly items and habits all make a difference. Even if it is not a large corporation with billions of dollars, attempts to be sustainable and minimalist can aid in making wise purchasing selections.
