Pearl Lemon Sales is a multi-award-winning SEO, Lead Generation, Content, and Sales Agency.
What it means
Outbound Telemarketing sales refer to any plan, program, or campaign carried out to purchase goods or services over the phone initiated by the seller and the consumer. In this case, the consumer is unaware of what is being sold to them and learns about the given product on call, also known as cold calling.
The seller pitch offers to the consumer marketing MRP services originated by MRP or its agents and not by the consumer. It is a proactive method of telemarketing wherein awareness is raised about certain goods or products through unsolicited phone calls made by the seller. A lot of convincing and persuasion is involved in this.
Advantages of outbound telemarketing sales
-
Developing prospects
The seller makes phone calls to consumers they have never spoken to before; however, it isn’t entirely random. They select prospective customers to call, assess their needs and interests and develop results accordingly. Since they are connecting with real people on a real-time basis, the prospects are eventually transformed into leads by forming a bridge between a problem and solution, generating better and more authentic leads than by other methods.
-
Rehearsals and practice
A lot goes into a simple phone call you receive which you would barely pay much attention to. Each aspect of the seller’s phone call is monitored, tracked, and assessed thoroughly, from the tone of their voice to the pronunciation and how slow or fast they complete the script given to them, which is memorized. The speech has to be flawless, and there are multiple teams with team leaders who listen in on calls and rectify any mistakes made in the process. This helps the seller market goods in a more polished manner, thus ensuring customer satisfaction.
-
The human touch
Most marketing techniques stand out as a personal touch rather than digital, i.e., filling out forms or surveys. Having a human representative to discuss issues and grievances over the phone is proven to be a much more effective tool for both seller and consumer since the seller is portrayed positively and shown to be responsive and proactive.
Tips for a successful outbound call
Outbound telemarketing is not easy, which is why you have to be trained for it. When you are trying to make a sale over the phone, one of the first things to consider is to specify your goals, i.e., the motive behind what you are marketing. What do you plan on getting out of it? What are your long-term goals? Clarify beforehand, and your sale will be more competent.
Keep it short and sweet. Most consumers won’t pick up or disconnect as soon as they realize it’s a telemarketing call. You need to get your point across in a few short, engaging sentences which are easy to comprehend. At the same time, you don’t want to sound too robotic. Do some research on your prospect and speak to them in a neutral but friendly manner.
Training programs
- Business maker academy– This hybrid program is offered to those already involved in telemarketing, such as sales officers, team leaders, business officers, and the like. It’s a two-day seminar with live zoom webinars and seminars with e-certificates of completion.
- ASLAN– This instructor-led program is also a two-day one with five modules online along with certification and an opportunity to coach with an ASLAN consultant.
- Outbound partners– Anything and everything related to outbound telemarketing sales, outsourcing, and all forms of sales can be taught by contacting this UK-based firm.
Having the right knowledge and information about outbound telemarketing sales is a must. In this regard, you can decide to go for any of the above described training programs to get benefitted.
