Numerous businesses focus on increasing the number of website visitors they get and pay close attention to their traffic. But if you understand business, you know that many people coming to your website doesn’t mean anything unless they convert into customers while they’re there.
Unfortunately, a high conversion rate is brutal to come by, and 40% of marketers have a CR of less than 0.5%, leaving a lot of room for improvement. Keep reading if you’re suffering from the same issue and want to convert more website visitors to customers.
Create a sales funnel
One of the first things you need to realize about conversion is that it doesn’t happen instantaneously. Every website visitor needs to go through when they land on your site until they decide to convert to a customer, and that process is called a sales funnel.
You can’t expect someone to click your CTA button as soon as they’re on your landing page. Asking for conversion right away, regardless of if it’s a sale, signup, or something similar, can chase potential customers away.
Another important thing you need to remember is that the more expensive your product/service is, the more time it takes for your visitors to decide whether or not they want to convert. So before you lead them to that CTA button, you need to sell them on your product/service.
One of the easiest ways is to provide them with valuable advice and show some results before asking for that conversion. The main point of the sales funnel is to develop relationships, build trust, and prove you’re a trustworthy business.
If this seems too complicated, you should consider hiring a CRO agency. They will help you build a unique sales funnel and help you with conversion rate optimization.
Help your employees
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The building blocks of every successful company are the loyal employees who work hard to take your company to the next level. Your conversion rates depend on your employees because whenever a lead is considering converting into a customer, a good employee can help them make that final step.
But for your employees to get those conversion rates up, you need to help them first. You can do that by providing them with a wiki full of helpful information about your business and the products/services you offer.
Here are some of the reasons why you need to create a wiki:
- It allows for faster employee onboarding because it answers all of any employee’s questions.
- Employees will spend less time searching for valuable information since it’s all in one centralized location.
- You will be able to collect knowledge from all of your workers and retain it even if they stop working for you.
- You can create an organized hierarchy structure that will divide the information based on its importance.
If you have a WordPress website, you can easily create a wiki by picking one of the multitudes of WordPress wiki themes. They will significantly speed up the whole process and make it that much easier for you.
Get rid of distractions.
The point of your landing page is to convince people to convert to customers, and it shouldn’t do anything else. It needs to be easy to navigate, clear and concise, and without distractions. If you notice a non-essential element on your landing page, get rid of it.
Some of the things that can be useful as landing page elements include:
- Headlines and subheadings
- The features and benefits of your product/service
- Social proof such as reviews and testimonials
- Visuals and texts of your product/service to show what you’re offering
- Videos of your product/service being used or a tutorial on how to use it (this has a double benefit because explainer videos can also boost your SEO rankings)
Display social proof on your website
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You probably noticed that most successful businesses have social proof on their website, usually through testimonials and reviews. Social proof is a big part of getting website visitors to trust you and building your credibility and authority.
Nowadays, reviews are very important, especially if you have an online business. Today’s consumers don’t trust marketing as much as they used to. And while it’s still important to promote your business, your marketing tactics are just going to attract consumers to your website.
The things they see on your site will decide when visitors consider whether or not they want to convert to customers. And most people will probably look for reviews before anything else.
But it’s not enough to have reviews on your website, and you need to have them on third-party review sites as well. As much as 93% of potential buyers go through online reviews before purchasing a product. So make sure you have glowing social proof everywhere.
Final thoughts
The difference between a website visitor and a customer is only a couple of clicks away. But before they can click on that CTA button, you need to explain why they should. By applying the methods you just learned about, you should see those conversion rates increasing soon enough by using the methods you learned.
