Colors play a critical role in establishing brands and marketing. Colors significantly impact human psychology and influence viewers’ perception of any brand or business website. Surveys show that 85% of consumers believe that colors influence their psyche when choosing any brand or product, and another 92% admit that the visual appearance has a profound influence on marketing. Websites should create high viewer engagement to spend more time on it. When viewers find any website highly attractive, they will delve deeper to discover more about the business and brand. Therefore, the color combination for a website is critical in increasing the attraction of websites. Even the best layout and design of the website that ensures smooth navigation becomes meaningless due to the wrong choice of colors.
Pay maximum attention to the color combination of the website
The website is an extension of your brand identity, and the color palette for your website must contain the dominant colors that denote the brand’s identity. Moreover, the branding colors constitute a major part of the corporate identity as we see in big companies like Coca Cola that uses red as the brand color, while for Starbucks, it is green. As colors play a critical role in perceiving the objects we see, they can significantly impact how viewers perceive a website. As you keep reading, you will better understand website color schemes that help create the right effect on viewers and generate high engagement.
Know the basics of color psychology
Color psychology plays a vital role in marketing. Humans develop color associations from infancy, which has a powerful impact on our lives. The associations are often subconscious and instinctive, and most of these are universal. For example, everyone relates yellow to sunlight and green to nature. However, color choices have cultural linkages, and perceptions about the same color are different in different world regions. For the Russians, yellow, purple, and black signify envy, while Americans consider red, green, and black as the colors of envy. Remember, we usually say that John turned green with envy. As brands go global, the cultural associations of colors gain immense importance when deciding website color combinations.
Why are the colors of a website essential?
The colors of a website can make or break a business. They are the most dominant visual elements of a website that generate the initial attraction and create the most important first impression about the brand that lasts almost forever. Colors boost brand recognition by 80% and even influence the buying decision. Therefore, it needs some thought to decide about the background color for a website that must complement the other colors and create a symphony that resonates with the audience.
Picking the colors
Having understood the basics of color psychology, you must pick the website’s colors as correctly as possible by knowing what would work for the product and brand. Consider the product or service that you are offering and the kind of image or impression you want to create about it. If you’re going to make a premium image of your brand/product, purple should be the dominating website color because people associate it with high quality, integrity, and royalty. Blue is the preferred color for reaching out to the largest audience as the gentle and soothing feeling that it creates is ideal for the financial and healthcare business.
Choosing the primary, complementary and background-color
The vibe of your product that creates the brand identity determines that primary color for your website. Orange has a funny and friendly overtone, while green relates to nature and freshness. Red is about happiness and excitement; yellow represents happiness and optimism. Blue is quite reassuring, and purple has a dignified appeal. Black is about luxury and elegance; white is user-friendly, and brown has a universal appeal.
The perfect color combination for a website results from choosing the right complementary and background colors. The complementary colors must balance the primary color in all respects. The best background color for a website is primarily off-white as it is inoffensive and allows more experimentation with other colors
