Kellogg’s Research Report

    About Company

    The Kellogg Company, carrying out commercial activities with the name Kellogg’s, is a US-based international food production firm with its head office in Battle Creek, Michigan, US.

    Kellogg’s makes cornflakes and packaged foods, such as pastry doughs and crisp wafers, and sells their items with the help of various famous trademarks such as

    • Rice Krispies
    • Corn Flakes
    • Pringles
    • Frosties/Frosted Flakes
    • Cheez-It
    • Eggo

    The goal testimonial of the food manufacturing giant is “Nourishing families so they can flourish and thrive.”

    Manufacturing and selling of all the items of Kellogg’s take place in more than 180 nations across the world. The biggest manufacturing plant of Kellogg’s is situated at Trafford Park in Trafford, Greater Manchester, UK, which is the site of the company’s United Kingdom head office.

    Other business office sites beyond Battle Creek are

    • Dublin (European head office)
    • Chicago
    • Querétaro City
    • Shanghai

    Kellogg’s owns a Royal Warrant from the Prince of Wales and Queen Elizabeth II.

    What type of company is Kellogg’s?

    Kellogg’s is a publicly-traded company.

    To which industry does Kellogg’s belong?

    The company belongs to the food processing industry.

    When was Kellogg’s established?

    Kellogg’s came into existence on February 19, 1906; one hundred and fifteen years back with the name Battle Creek Toasted Corn Flake Company at Battle Creek, MI, US.

    Who is the founder of Kellogg’s?

    The originator of this food manufacturing giant is Will Keith Kellogg, a US-based food manufacturing industry.

    Which area does the company serve?

    The company serves a global client base. The company runs its business operations in the following countries:

    Australia

    • Charmhaven (meal and food grains factory shut down in 2014)
    • Pagewood

    Brazil

    • São Paulo

    Belgium

    • Mechelen & Zaventem factory

    Ecuador

    • Guayaquil

    Colombia

    • Bogota

    Canada

    • Mississauga, Ontario – headquarters of Canada
    • Calgary, Alberta – marketing bureau in Western Canada
    • Anjou, Quebec – marketing bureau in Eastern Canada
    • Belleville, Ontario – Food grain manufacturing site launched in 2009 and improved in 2011; assumed certain responsibilities from London 2014 afterwards
    • London, Ontario – production, and supply of food grains in Canada (such as Corn Flakes). Shut down at the close of 2014.

    France

    • Noisy-le-Grand, Paris

    China

    • Shanghai – Partnership with food firm and large-scale farming enterprise Yihai Kerry

    India

    • Mumbai

    Germany

    • Hamburg (marketing and promotion for Austria, Germany, Scandinavia, and Switzerland; manufacturing in Germany closed in 2018)

    Italy

    • Milan

    Republic of Ireland

    • Headquarters of European territory- Kellogg Europe Trading, Swords, Dublin

    Mexico

    • Querétaro

    Japan

    • Shinjuku, Tokyo

    Malaysia

    • Bandar Enstek, Negeri Sembilan

    Middle East

    • Lod – Israel
    • Jeddah – Saudi Arabia
    • Dubai – UAE
    • Kuwait City – Kuwait
    • Manama – Bahrain
    • Azaiba, Muscat – Oman
    • Beirut – Lebanon
    • Amman – Jordan
    • Doha – Qatar
    • Damascus – Syria
    • Giza – Egypt
    • Tripoli – Libya
    • Tehran – Iran

    Other regions

    • Den Bosch – Netherlands
    • Alaska Milk Corporation – Philippines
    • Kutno – Poland
    • Lisbon – Portugal
    • Kellogg Rus LLC – Russia
    • Springs – South Africa
    • Seoul – South Korea
    • Alcobendas (Spanish headquarters) and Valls (food grain manufacturing hub) – Spain
    • Sri Jayawardenapura Kotte ; Colombo – Sri Lanka
    • Rayong, Bangkok – Thailand: (food grains and refreshments/bites)
    • Morocco

    United Kingdom

    • Portable Foods Manufacturing Livingston – Scotland
    • Manchester – England
    • Battle Creek, MI – United States
    • Wrexham incorporating Portable Foods Manufacturing Wales

    Products

    The products offered by Kellogg’s can be broadly categorized into the following:

    • Crisp wafers
    • Cornflakes
    • Cornflake bars
    • Pastry doughs
    • Frosty waffles
    • Fruit-seasoned munchies
    • Vegan foodstuffs

    What are the various brand names under Kellogg’s?

    The different brand names under the company include the following:

    • Gardenburger
    • Eggo
    • Sunshine Biscuits
    • Pringles

    Who are the proprietors of the company?

    The proprietors of the company are the following:

    • Gund Family Trusts – 6.8%
    • Kellogg Foundation -18.6%

    How many employees work for the company?

    As of 2018, 34,000 employees work for the firm.

    Which are the subsidiaries of Kellogg’s?

    The following are the subsidiaries of Kellogg’s:

    • Rxbar
    • Kashi

    What are the names of the products of Kellogg’s?

    The various product names of Kellogg’s are the following:

    • Cheez-It Crackers
    • Bear Naked, Inc.
    • Fruit Winders
    • Eggo
    • Kashi (organization)
    • Fruity Snacks
    • Morningstar Farms
    • Krave
    • Nutri-Grain
    • Club Crackers
    • Pringles
    • Pop-Tarts
    • Sunshine Biscuits
    • Rxbar
    • Zesta Crackers
    • Town House
    • Rice Krispies Treats
    • Carr’s
    • Froot Loops
    • Incogmeato
    • All-Bran
    • Joybol
    • Austin Sandwich Cookies
    • Apple Jacks
    • Cracklin’ Oat Bran
    • Corn Pops
    • Frosted Mini-Wheats
    • Crispix
    • Honey Smacks
    • Gardenburger
    • Frosted Flakes
    • Jumbo Snax Cereal
    • Frozen Breakfast
    • Corn flakes
    • Mueslix Cereal
    • Raisin bran
    • Smart Start Cereal
    • Pure Organic Fruit Bars
    • Toasteds Crackers
    • Smorz
    • Special K

    Kellogg’s Management

    Steven Cahillane (Chief Executive Officer and Chairman of The Board of Directors)

    Steven Cahillane became a part of Kellogg’s in 2017 October in the position of the Chief Executive Officer. Steven got the appointment as the Chairman of the Board of Directors in 2018 March.

    In 2014, before Kellogg’s, Steven took over the position of the Chief Executive Officer and President at The Nature’s Bounty Co., the biggest worldwide pure-play producer, seller, and specialized merchant of health and wellness goods.

    Before Nature’s Bounty, Steven had a seven-year stint with The Coca-Cola Company, of late in the position of the President of Coca-Cola North American Republic, the biggest enterprise of the worldwide soft drink manufacturer with US $25 billion in revenue.

    Before Coca-Cola, Steven had an eight-year stint with AB lnBev, the biggest brewing firm in the world, in different superior leadership positions such as Chief Commercial Officer, where Cahillane headed business planning, worldwide sales, funding, invention, and exploration after the 2004 amalgamation of AmBev and lnterbrew.

    Steven forms a part of the following:

    • The Board of Directors of Consumer Goods Forum
    • The Board of Trustees of Northwestern University
    • The Smithsonian National Board

    Cahillane also serves as the co-custodian of the W.K. Kellogg Foundation Trust.

    Steven has a BA degree from Northwestern University in Political Science and an MBA degree from Harvard University.

    Amit Banati, CFO and Senior Vice President of Kellogg’s

    Amit Banati has been serving as the Chief Financial Officer (CFO), Principal Financial Officer, and Senior Vice President of the Kellogg Company since 2019 July. Banati is a part of the executive committee of The Kellogg Company.

    Amit became a part of The Kellogg Company in 2012 March as the President of the Asia Pacific region, and his duties were spread out to President, Africa, the Middle East, and the Asia Pacific in 2018 July.

    Before becoming associated with Kellogg’s, Amit worked in a range of common supervisory, financial, as well as committee positions at Procter & Gamble, Cadbury Schweppes, and Kraft Foods. Banati has all-embracing work experience throughout the Africa and Asia Pacific territories.

    Amit has served as the President, of the Asia Pacific and North Asia Planning with Kraft Foods.

    Before that, Amit worked as the President of the Pacific region for Cadbury Schweppes and Cadbury Schweppes Chairman for the Australian territory. Banati was an affiliate of the Chief Executive Committee of the organization. Besides, Amit functioned as the CFO for Cadbury Schweppes, serving the Asia Pacific region.

    Amit forms a part of the BoD of Fortune Brands. Furthermore, he is a part of the boards of the Nigeria-based Kellogg-Tolaram collaboration and China-based Kellogg-Wilmar enterprise.

    Amit has a bachelor’s degree from Calcutta University in Commerce and an MBA degree from the Indian Institute of Management, Lucknow.

    Melissa Howell, Chief Human Resources Officer, Senior Vice President, Kellogg Company

    Melissa Howell has been serving as the Chief Human Resources Officer and Senior Vice President of Kellogg’s since 2016 June. Howell is an affiliate of the executive committee of Kellogg’s.

    Before taking the appointment from Kellogg, Melissa served as the Chief HR Officer for Wolverine, a Rockford, Michigan-oriented firm since 2014.

    Before joining Wolverine, Melissa had a 24-year stint with General Motors. There Howell headed a group comprising 2,800 HR experts globally, aiding a worldwide enterprise at one of the best car manufacturing firms in the world, and also amid the biggest public conglomerates.

    Melissa became a part of General Motors in the position of a Labor Relations Representative in 1990 at the Michigan -based, Ypsilanti manufacturing site. During the succeeding years, Melissa functioned in a sequence of vital HR managerial positions in the US, Asia, and Europe, heading groups on 6 continents throughout a range of operational domains. In 2011, she got an elevation as the Executive Director of Human Resources (North America) and afterwards elevated to Senior VP, Global Human Resources.

    Melissa has an MA degree from Wayne State University in Industrial Relations and also has a bachelor’s degree from Michigan State University in Employee Relations.

    Melissa forms a part of the BoD of Autism Alliance of Michigan. She is an affiliate of the Labor Relations Advisory Board and School of Human Resources at Michigan State University.

    The financial growth of the Kellogg Company

    For 2017 fiscal, the company disclosed an income of US$ 1.269 billion together with a yearly income of US$ 12.932 billion, a slump of 0.7% above the earlier fiscal cycle. The market capitalization of Kellogg’s was assessed at more than US$ 22.1 billion in 2018 November. The following table would give an idea to the readers regarding the financial growth of Kellogg’s over the years.

    financial chart kellogs

    Kellogg’s Stock Performance

    The common stocks of Kellogg’s are traded on the New York Stock Exchange with the ticker symbol K. Furthermore, the stock constitutes a part of the Standard & Poor 500 index.

    On February 4, 2022, The Kellogg Company (NYSE: K) closed trading at US $61.58 at 4:00 pm Eastern Standard Time (EST). There is a delay of minimum 20 minutes and the stock data is furnished by Q4 Inc.

    Kellogg’s Stock Performance

    The common stocks of Kellogg’s are traded on the New York Stock Exchange with the ticker symbol K. Furthermore, the stock constitutes a part of the Standard & Poor 500 index.

    On February 4, 2022, The Kellogg Company (NYSE: K) closed trading at US $61.58 at 4:00 pm Eastern Standard Time (EST). There is a delay of minimum 20 minutes and the stock data is furnished by Q4 Inc.

    kellogs stock chart

    pricing kellogs

    Kellogg’s Financial Performance

    Financial summary of The Kellogg Company (amounts are in million US dollars, other than per share info)

    financial-performance kellogs

    The Kellogg Company’s Viewpoint

    The company attempts to generate sensible relationships for bettering the lives of the people it comes across daily.

    Disclaimer: This article is wholly dedicated to knowledge enhancement and is not investment guidance. Investments are subject to market risks and necessitate extensive research and study. Besides, talking to an investment advisor is a must. Any uncultivated decision can hit your finances really hard. So, be careful and make level-headed decisions as far as investing is concerned.

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