As more than 65% of people use the internet, a significant part of users turns to online shopping for many reasons. Online shopping offers a convenient shopping facility without any geometric boundaries. During the pandemic, more people opted for shopping through e-commerce websites for various purposes, including their daily groceries. The e-commerce sector flourished.
Besides this growth, the sites now need to take better care of the consumer experience to retain their regular clients and broaden their horizons. Hence, e-commerce website holders are looking for better and improved e-commerce website design in London to enhance their audience’s user experience.
Here are some of the latest website development trends for the retail eCommerce sectors for immersive user experience-
Landing pages cum product pages
Traditional eCommerce landing pages are often used to offer a starting point to online shoppers.
However, the trend is changing gradually. People are searching for their desired products instead of visiting an e-commerce website, and they are visiting the website differently. Most shoppers now visit an e-commerce site through a SERP page or FaceBook or Instagram link, or any email message. Hence they often land on a product page instead of the conventional landing page.
Hence, brands are gradually changing their website design. More brands are adapting a landing page cum product page, and it has call-to-action buttons, hero shots, new product information, unique selling propositions besides the conventional page elements. This way, brands can offer much information to the user through a single page while showcasing their products simultaneously. As per research, these new types of landing pages can increase the conversion rate up to 25%.
Enhanced visual elements
Often people were unable to get the feel of a brick-and-mortar shop through eCommerce websites. As they were shopping virtually by checking om images, many wanted to have some extra details on the products before shopping. Thankfully, the designers have understood this demand of the shoppers.
At present, eCommerce sites offer immersive visuals for their consumers. Most of the brands now provide 3d images and 3d views of every product with video elements. Designers are looking forward to using AR and VR to offer real-life expectations to shoppers through their websites.
For example, virtual try-ons are extremely popular in the case of apparel sectors like clothing, jewelry, etc. On the other hand, e-commerce designers also give importance to motion effects. The modern motion effects are now engaging, more graphic, and realistic. Some developers also include micro animations and micro-interactions to ensure the audience gets a better user experience.
Use of AI
Artificial Intelligence is becoming more involved in the e-commerce sector, and Chatbots are proven to be nearly four times more efficient in selling products. Hence, the usage of chatbots offers a wide range of potential for e-commerce brands.
Conclusion
In the end, the e-commerce web development sector is welcoming new trends to enhance the UX and UI sector. With the introduction of new technology, consumer experience is becoming better and realistic. Pearl Lemon Web is a well-known service provider for e-commerce website design London. If you want your e-commerce brand to stand out, you can connect to them.
