Social influencers and marketers widely use videos to build a vast online community that is constantly engaging with the creators or brands. The number of videos consumers watch on social media platforms is much more than any other type of content. Studies have revealed that human brains can remember a video much longer than text or images. However, you should publish high-quality videos to attract the viewer’s attention. Viewers on social media platforms and digital channels do not appreciate low-quality and blurry videos. Continue reading to know eight tips to enhance video quality.
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Use a fast PC
Most video experts prefer using a PC (laptop or desktop) for making high-quality videos. Some love making videos with the help of smartphones. Well, several of today’s smartphones can indeed shoot videos in high quality. The problem arises when you try editing a video on them. Smartphones do not offer ample screen size and the functionalities required for masterful video editing. It is why you should use a PC for making professional videos.
Moreover, you need to choose a fast device that does not lag for making videos. Before making videos, select a device that has a better SSD, graphic card, RAM, and processor. With all these things, video editing can be done within minutes, and you can thus create professional-level videos within minutes by using a fast PC.
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Choose a dedicated video editing tool
You need a dedicated video editing tool for making professional videos within minutes. Your videos will lack that professional touch without a professional video editing tool. Many editing techniques can be instrumental in enhancing your video’s clarity and making it more interesting and engaging. Those editing techniques cannot be found anywhere besides a video editing tool. Today, video editing tools are flooding the internet with various editing options. You can choose an online video editor with an intuitive user interface to make videos quickly. If you are a beginner, a video editor with an easy-to-grasp, the basic user interface will help you quickly become a video editing expert.
Many video makers think that they can make high-quality videos with the pre-existing editing options on PCs/Macs (laptops/desktops). However, the pre-existing editing options like cut, trim, and rotate are extremely common and basic. Besides these rudimentary editing options, these pre-existing features cannot offer you much. If you want to include advanced editing effects in your video, you must use a dedicated video editor.
By using a video editing tool, you can create videos independently. You do not need to hire a video expert to make professional video content. It is helpful for small businesses looking to build a brand reputation by publishing videos. Many video editing tools in the market come at affordable prices for small businesses. Some reputed video editing platforms also market a free version to help newbies and small businesses.
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Manipulate the colors to get the right feel
Even if your videos aren’t recorded in the highest quality, you can still highlight the critical features with color correction. Many editing tools in the market have the option of color grading and color correction. By manipulating the video’s colors, you can set the video’s tone to convey specific emotions. For example, many video makers change their video to black and white when an impactful scene arises. By doing so, they catch the viewers’ attention and alert them that the particular scene is essential.
You can also change the intensity of colors in your videos to make them more appealing. If you feel like the colors are too bright, you can manipulate and decrease saturation to get a better look. Similarly, you can modulate the colors’ intensity and warmth if you want to get the look of natural light. Whatever you do, make sure to match the new footage with the old one to witness improvements.
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Don’t overuse editing effects on your video
High-quality videos catch viewers’ attention on social media. However, many video makers end up decreasing the video quality by adding too many effects. You should not add editing effects to your video just for the sake of using them. Choose only those video effects that boost the video quality and improve its tone. A simple example is adding too many transitions to your video. When you add too many transitions, it hampers the video quality. Moreover, viewers are unable to consume the video as a whole.
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Believe in story-based editing
Video quality does not always deal with the video’s resolution and pixel quality, and video quality can also be considered the video’s power to catch the viewer’s attention. Most experts recommend following a story-based approach while editing professional videos. Don’t follow a blatant sales pitch even if you are selling a product/service via videos.
You have to tell stories via your videos and appeal to the viewers emotionally. Once you establish an emotional connection with them, you can sell any product/service or compel them to take any other action. Many video editing platforms allow video-makers to follow a story-based editing approach.
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Don’t forget to add music
Music is an indispensable element of professional videos. Even if you make narrative videos, you can add a music track in the background with a lower volume than the narration. Music appeals to your audience’s emotions and will contribute to the video’s chances of going viral. To get the right feel, try to set the video elements (photos and video clips) according to the music beats/rhythm.
Many video editors offer license-free music tracks to video makers, and authorities allow using license-free audio tracks for commercial purposes. When you use a license-free music track for your videos, no one can put a copyright strike on your videos as you haven’t stolen anything from the music artists.
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Change camera angles
While shooting your videos, ensure you capture from multiple angles. Striking camera angles are the best way to catch your viewers’ attention. You must have noticed how a film uses consistently changing camera angles during a conversation between two people. Similarly, use this technique to make your videos more exciting and lively. Ensure you shoot several clips from different angles during the shooting process, as you can remove extra video clips during the editing process.
Always shoot extra clips for a range of choices during the video editing process. However, remember not to overdo camera angle changes – changing the angle every 3 seconds is counterproductive. Ultimately, constantly changing angles will become a confusing distraction for the viewers.
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Plan your video content
Before you start making professional videos, you should have a clear picture in your mind. You should know what type of video is to be made. Planning the video elements will help you avoid last-minute delays. You will not get stuck at any point while making videos as you have prepared the content. Collect footage, clips, and other video elements beforehand to avoid last-minute confusion.
In a nutshell
Little tips and tricks separate expert video makers from the rest. Creating a professional video is no more a fearsome task with a reputed video editing tool and a proper script. Start making high-quality videos to gain recognition and traction on your social media and digital channels!
