How Shopanova Is Building A Diehard Team That Thrives In A World Gone Remote

    The COVID-19 virus has undoubtedly changed the modern workplace. As the pandemic swept across the world, more and more companies were forced to adopt remote or hybrid work models, sending their employees to work from home. And for most companies, the steep learning curve opened the door to a barrage of questions, but ones answered well by Shopanova.

    How do you promote a positive, growth-focused company culture over Zoom and emails? How do you facilitate collaborative problem solving when everyone is in their own home? And are your employees getting all of their work done when they aren’t being supervised at the office?

    At Shopanova, a growth media buying agency for e-commerce stores, we’ve labored long and hard to find the answers to these questions. We were working from home before it was cool, and we’re based in Homer, Alaska. But for the last six years, over three-quarters of our team has been working remotely across the United States — and they’ve been thriving both personally and professionally. Here’s what we’ve learned.

    It Starts With You

    Our professional journey started with us doing the legwork and learning to take care of ourselves through the stressful early days when our business wasn’t earning much money. We knew that eventually when we were successful, we could pass those lessons along when we were successful. Empowering your team starts with empowering yourself. 

    Don’t be all talk about your core values or your vision — live what you preach. Being a business owner is an extreme privilege, and choose to empower your employees to do something amazing.

    One way we do this is by having a team meeting every Wednesday. This time is dedicated to helping our employees thrive. We celebrate our wins, share our core values, update employees on the company, and give one person on the team the opportunity to speak on a topic like failure or habit building — something that can benefit us all. We end by discussing the topic together. This weekly meeting has created an intentional space for us to grow.

    Celebrate Everything

    When someone is doing well, call that out! Make sure to celebrate your team’s wins — not just the business goals, but the personal ones, too. That keeps your employees on track to thrive.

    If you’re constantly noticing what someone is doing wrong, that’s not an effective way to help them grow. Instead, be intentional about praising and celebrating your team. Whatever actions you celebrate in somebody are the actions you’ll get more of.

    Focus on Freedom and Accountability

    One of the biggest challenges for companies with remote employees is that you don’t know how much your employees work. Give your employees freedom rather than micromanaging people — but hold them accountable.

    We implemented a ‘Be Your Own Boss’ policy. This is effectively an unlimited vacation policy. Our employees understand they’re being held accountable for specific tasks, and when they accomplish those tasks, they can benefit from the accompanying freedom. 

    Create Connection

    Remote work can be a breeding ground for feelings of isolation. But it also offers unique opportunities. If our employees were all in the same office together 24/7, we probably wouldn’t have our Wednesday meetings where we all share our weekly wins, and we would take those relationships and that connection for granted.

    We flip the script and prioritize the connection with a remote team. This is how we take potential obstacles and pitfalls of working remotely and turn them into strengths. Focusing on the connection among your employees will foster a company culture that stands the test of time.

    About Shopanova

    Shopanova is a modern growth media buying agency for eCommerce shops. They have been able to grow their clients’ monthly revenues from 5-figures all the way to 7-figures and beyond. Shopanova has been featured in Yahoo! Finance, Bloomberg Business, NBC, and more. To see if you qualify to work with their team, visit https://shopanova.com/



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