An event can be defined as a planned activity involving people to achieve specific objectives in the presence of the public. This definition includes activities like seminars, conferences, workshops, exhibits, etc., that are organized for various reasons. These events could involve the participation of one or more persons.
The objective of an event can be personal or professional, depending upon its nature and purpose. They are generally planned according to the type of audience it is intended for.
For example, if your target audience is managers, you would schedule a conference rather than a workshop specifically designed to provide knowledge and training to employees at lower ranks.
Events can also be formal or informal, depending on their nature and relevance concerning an individual’s social status and culture. An event can also be large or small depending on the number of people it involves.
Benefits of Having Events
An event is one of the most profitable ways to bring people into your store/business and promote your products.
It gets people talking: You can use social media such as Facebook or Twitter to spread the word about your upcoming event. This way, you’ll gain more exposure than just having a simple advertisement on TV or in magazines. You can also use event management platforms from eventtia.com to see every aspect of engagement regarding the event and make it better.
Create contact with clients: People always love freebies, so offer them something fun and sound at your event – like a customized keychain or personalized coaster (you can even use their initials); instead of selling your products at the event. You will gain more interest if you give them samples first.
Promote your business: You can start this by having a logo printed on t-shirts given out to people who visit your booth/stand, and then these people will act as walking billboards to promote your goods or services for free!
Have fun with your peers: It is always nice to connect with other business owners in your industry, so why not have them join you during your event? This way, they get exposure too, and it’s even better if they offer their own giveaways to your attendees!
Profit without spending too much: You don’t need millions of dollars to bring people in, so don’t be afraid to try something new and exciting! All you need is some creativity and today’s technology to help you promote your event.
How to Plan an Event?
Define Your Objectives and Goals
Before you launch into planning an event, determining what you want it to accomplish is key to not only its execution but also keeping your sanity! It is essential to identify what you hope attendees will take away, what you want them to think about, and, most importantly, how your event will position your brand in the market.
Establishing a Budget
Before you start planning an event, you must set a budget. Event Management Platforms can help with this by guiding you through picking the right equipment based on what you are trying to accomplish at the event.
After you’ve established a budget, the next step would be putting together a team responsible for executing each element within your new budget.
Building Your Team
Once your budget is ready to go, it’s time to find the right people to execute on all of the items in said budget! Luckily there are so many talented people out there who love to help and grow their network.
Seeking these people out via networking events, social media, or even asking friends you think would be a perfect fit for your team can make finding new team members amazingly simple.
Determining the Perfect Date and Venue
Countless venues can accommodate anything you need, whether it’s a small intimate meeting with ten guests or if you want to throw the most significant event of all time.
Event Management Platforms can provide an easy way to search for locations based on what you’re looking for in each element of your event. The other thing to consider when picking your date is if it aligns with any major industry events that may be happening in your industry.
Developing Your Event Brand
Once you’ve picked a unique venue and date for your event, developing an event brand with commercial value is essential to making the right connections within the industry.
Planning The Program
Now that everything else is ready to go, it’s time to start planning all of the fun stuff, including speakers, exhibitors, giveaways, etc.
Event Management Platforms can help keep this process easy by providing templates for each element of your program so you know what you’re looking for when it comes time to book companies or speakers at your event. It provides great deals on some of these services as well!
Getting Exhibitors, Speakers, and Sponsors
Once you develop your event brand and plan the program, it’s time to make sure everything is ready to go. The next step would be confirmation of sponsors/exhibitors/speakers for your event. Event Management Platforms can help provide valuable insight such as who’s interested in sponsoring events, exhibitor lists of potential companies that would benefit from exhibiting at your event, etc.
Identifying Tech Tools to Use at Your Event
Now that you have a location selected and the lineup of excellent speakers finalized, it’s time to think about all the fun tech tools you can use! Whether using an iOS app for registration or scanning QR codes on giveaways, there are so many ways to incorporate this technology into your event. Finding the right tools for each element of your event can quickly go from zero to hero with as little fuss as possible!
Creating a Promotional and Marketing Plan
Last but not least, it’s time to create a marketing and promotional plan that spreads awareness of your event far and wide! Event Management Platforms have excellent free resources that can help you develop a social media strategy specific to promoting your event. It also provides excellent examples of creating custom graphics such as logos or postcards, and more importantly, where/how to share them across various social networks!
Determine Measurement Methods for Each Goal to Ensure Success
Now that everything is set in motion, it’s time to determine different methods for measuring your goals and objectives! For example, if you want to grow your email list by 10% within the first three months of your event’s launch, generating just two new sign-ups a day would be a great success.
Event Management Platforms can help provide valuable insight into what successful companies are doing related to generating awareness, marketing, etc. You have the tools necessary to propel your event beyond expectation.
Now that you know how to plan an event, it should be easier to take on other projects since knowledge is power! Good luck, and enjoy planning this fantastic event!
