Copywriting or marketing writing is the act of producing engaging material, clear text for the sole purpose of advertising. The job of a copywriter is to research SEO keywords and create content that can appear in the top searches when it comes to advertising or searching content on the internet. Who says storytelling is dead in this age, well it has changed its form and ways but it is not dead. Everything around has got a different way of telling a story and for sales to always end up as a positive sale, the one who is writing the copy for the product needs to be an excellent storyteller who knows their audience and what they need.
You might be starting your own company or business and do not have the funds yet to hire a professional copywriter, well not to worry, you can tell the story of your product on your own After all, it is your product and no one knows it better than you. What you don’t know is how to write a copy for the product and we can help you with it. Below are the cornerstone tips on how to master copywriting:
The whole process of a positive sale can be represented in a funnel, why funnel because the funnel has a bigger starting coverage and then it narrows down as it moves to the end. Similar is the tariff online, there will be millions on the internet and after passing through the funnel you need to make sure one stays till the end.
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Headline (Awareness)
Yes, the headline is the most important aspect of creating content. You can write the best sub-heading or content but if the headline was not appealing enough to attract the attention of the public then your efforts might go to waste. In simple words, when creating content your headline must be an absolute clickbait. They are the single most determining factor of your content because that is what will determine if your targeted audience will click on your article/content. Let us say it this way, you have ten minutes to read the newspaper and you can only read one or two articles in it during this time, so you scroll through the newspaper. When doing so you will only look at the headlines and you will go for the one that has caught your attention the most. Choose your words wisely!
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The lead (Interest)
Once the headline has successfully caught the attention of the prospect, it is the lead that is going to help the prospect decide if the product it describes is for them or not. The lead must be very convincing and it surely should be loud enough for the prospect to be convinced the product is made for them. But if the lead is confusing, it does not matter what is in store ahead, because a confused head always points towards ‘No’. Do not let your reader be confused, be confident and speak to them in the leads.
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Bullets (Desire)
Bullets are short and crisp information about the product that helps a buyer focus on the highlights of the product. Let us say you are writing a copy for a magic marker and the USP (Unique Selling Point) of the marker is that the writing done by this marker vanishes in 24 hours. Well, this needs to be informed in the bullet point. So the bullet points are nothing but the USPs of a product.
Body Copy (Action)
The prospect has now passed through the rest of the stages in the funnel but it does not ensure a positive sale yet. Only the final action can convert the sale and here comes the body copy, a body copy does the final convincing to make the reader be assured they are making the right call of buying the product. Hence when writing the body copy one needs to make sure it appeals to the emotional as well as the logical reasoning of the reader. Once this is successful, we have a positive sale and hence a perfect copy of the product.
