An effective launch is a key to setting your app on the path to success. This article gathers ten tips to make your Android app launch a great one.
Before you familiarize yourself with our recommendations, note that today’s tools enable virtually any regular user to quickly put together an application or a game. Still, if you’re not an amateur who’s just putting their development skills to the test, you want to make sure your solution meets a wide variety of strict criteria and can effectively solve your users’ problems. For this, you want to check out professional companies that specialize in software engineering, VR or IoT software development, AI-powered solutions, etc. If you find the right developer, you’ll increase your chances of building a strong, scalable, and commercially profitable product within the shortest possible time.
Complete the Content Rating Questionnaire
Age-rating your app provides users around the world with assurance about its content. Once you’ve completed the questionnaire, your app will be age-rated. Local ratings familiar to local audiences will be delivered for key markets around the globe.
Localize
Make sure your product speaks your user’s language. By doing so, you’ll ensure that more people will notice and download your app. Make sure to translate the descriptive text that appears in listings. All your graphics, screenshots, tutorials, and other materials also should be translated. To localize your product faster, you may want to avail yourself of the app translation service available in the developer console.
Make Sure Your APK Size is Up to Par
Limited data connections are a considerable problem that might prevent your users from obtaining your application. To effectively address it, consider reducing your app’s APK. You can do this by discarding unused library dependencies, utilizing optimized animations and quality code. Also, keep screen densities in mind when providing resources for them. You want to target only the most popular ones.
Test against Popular Devices
It’s important to test your product to see it in action. So, test amongst the most popular devices in your target markets. If you already have loyal customers, ask them to take part in beta tests. It’s also a good idea to sign up for the Cloud Test Lab in the developer console to be able to automatically test your beta versions on hundreds of the most popular physical devices and receive a detailed analysis of any issues.
Launch Your App for Multiple Platforms
If you want to roll your new product to the market and make it a success, consider releasing it on multiple platforms. Thus, you’ll create interest among a considerably wider audience and boost your app’s chances of success. If you launch your product across different platforms, you’ll ensure that your customers can get your app or important updates at the same time as your other users. If you don’t have enough resources to make your product available for different platform users, you might want to let your users know that support is right on its way and shortly they will be able to enjoy it on their platforms. Once support is available, make sure to inform your prospective users of it.
Market Your App
Nowadays, it’s not difficult to spot people hungry for fresh content. They are bloggers, Instagram influencers, YouTubers, and the like. Get ahold of them when it’s time to announce it to your intended audience. Let them know as early as possible that you’re interested in collaborating with them and provide them with the content you want to market in good time. Ideally, you short create a list of those influencers you want to cooperate with. Make sure to include both local and international contacts.
Pick bloggers whose area of specialization is close to yours. Say, if you’ve designed a travel app and want your potential users to learn about it as quickly as possible, it would be reasonable to contact travel bloggers or reach fishing bloggers or traveling food bloggers. Don’t forget to target vertical publications to achieve desired results faster.
You also want to create a press pack and an effective summary of your product, where you will briefly mention its benefits. Showcase some screenshots to give your potential users a glimpse of your app. To boost the audience’s interest, even more, consider telling your brand story and mentioning what sparked your app’s inception.
