“The Twelve Days of Investors” usually is referred to as the festival on December 25th and is an ancient festive holiday season. But the colonial Americans instilled a little change and they created wreaths that they used to hang on the doors of the neighbors on December 24th with the hope of starting the festival, which would continue for 12 long days.
The well-known song, known by the same name often refers to the time of Christmas and how each day would be a day to receive grander gifts daily. So, in this context, the twelve days of Christmas will refer to the grander gifts that the investors usually expect these days since we are talking about the investors here and how they can better their approach or strategy for better ROI and performance of their products and services.
What are the 12 days of Christmas for Canny Investors
Read through these 12 points below-
- It is best if you do not wax about what you could do last year and what you were not able to accomplish. Yesterday is past. Think about the future and look ahead.
- Find out the crucial trends that are likely to impact the business for investors, whether it is demographics, ecology and its movement, changes in regulation, aging population and their approach, organic foods, mobile payments, biotech, and so on.
- Depending on what trends will influence your business and how it runs, try to assess the scenario in the future.
- Think about how things might change due to these trends in the next 3 years, 5 years, or in just one year.
- It does not make sense in analyzing what your loyal and current customers are up to. But instead, focus on those customers that have either left you or are buying products from your competitors.
- Try to find out the ones (the rivals or the competitors) that are likely to change the game for you. also, find out what they are up to and the approach they are tapping into to get satisfied customers.
- Do not ignore the fringe competitors. These are the ones that do not appear to be of any threat currently but in due course emerge bigger than what you are or many bigger stalwarts in the market.
- Assess how you are responding to the so-called game-changers that are trying to supersede you or have taken away a good portion of your clients. Staying cool and working out alternatives will yield better results.
- Find out how you are going to be a market changer yourself. Assess well before the 12 days of Xmas so that you can at least bet back more than you expected during the festive season.
- Work on different projects that you can undertake so that you can experiment with a different type of competition so that your efforts can attract new customers and you can emerge as a market leader in the long run.
- Think about how you will implement the new changes in the existing organizational scenario so that what your business already excels in now does not get disrupted.
- Find out how you will plan strategies and nurture the same so that they can be evaluated and implemented for the betterment of your company.
So, during these 12 days of Christmas assess your current position and see how you can work better for optimum results.
