In 2021, there will be an additional 93 million mobile phone users in the world. That translates to another 93 million potential clients who may be utilizing their cell phones to seek and purchase things on the internet. Maintaining the newest digital marketing trends is essential if you want to place your business in the palm of your customers’ hands.
At this point, the digital revolution hasn’t yet reached its zenith. Marketers are constantly looking for new methods to engage with their target audiences as the industry evolves. So, where do you think digital marketing will be in 2021? What can we expect in the world of digital marketing in 2021?
1. The Use Of Video Is No Longer An Option
Video is the most rapidly expanding type of content. Whether it’s on YouTube or apps like TikTok, visual content such as photographs, graphics, and video are more easily appealing for today’s generation rather than textual content.
In a world when there is so much information to learn, it is simpler to watch a brief video than it is to read an extended essay but what is the application of this to marketing?
A study found that 87 percent of those who saw a brand’s video were tempted to purchase a product or service. As a result, more marketers are putting their money into video marketing.
From 73 percent in 2015 to 93 percent in 2020, marketers believe that video content is a crucial aspect of their content marketing strategy, a significant increase from the previous year. Are you one of those people? You may lose business to your competition if you do not comply.
2. Effective Multi-Channel Marketing Is Essential
Customers expect to be able to get information quickly and easily. Their preference is to communicate with the brand from any location, whether at home or on the go, and using any device. This implies that your marketing must reach consumers’ targets through the channels they use most frequently, and your customer service must be available across several channels.
People who offer multi-channel customer service keep up to 90 percent of their clients, but businesses that do not retain just approximately 35 percent of their customers. Engage and communicate with customers via phone, email, and online self-service.
The market is flooded with support desk software that includes multi-channel ticketing systems, making it simple to get things done. Dealing with consumers inquiries through different sources is one of the effective multi-channel marketing.
Whenever clients choose to contact you, all of their information is collected in a single ticketing system, and agents may assist them using the same channel.
3. Conversational marketing
Conversational marketing is the latest marketing buzzword. In many ways, it isn’t a novel concept. Businesses have been having interactions with their consumers for an extended period of time now. One route is social media, and another is a live conversation with other users. In fact, the triumph of live chat likely is what catapulted conversational marketing into the limelight. As many as 74 percent of clients express satisfaction with their live chat interactions.
Conversational marketing is the practice of conversing with your customers at a time and place that is convenient for them. That might be a live chat, but it could also be a communication channel such as Facebook Messenger, WhatsApp, or another sort of platform.
The use of chatbots on your website is an excellent approach to start a dialogue with visitors. In situations where a consumer is seeking data, wants to arrange an appointment, or needs assistance with an issue, a chatbot can provide support.
Chatbots are also an effective method for generating leads. You may use a chatbot on your site or via messaging applications to inform clients about specials or to recommend goods that would address their problem, among other things.
4. Marketing That Is Based On Data
In order to provide better service to their consumers, most marketers analyze their data. The amount of data being collected by businesses is increasing at a faster rate than previously. It also provides you with unprecedented access to consumer information that can be leveraged to influence company strategy.
If you have the proper infrastructure in place and marketing gurus to evaluate the data, the key to success is literally at your fingers. Marketing metrics analysis has risen, becoming one of the most searched skills in the field of digital marketing.
Your marketing analytics can inform you of the following things:
- The amount of traffic to your website, how long they spend on your homepage, and how many sections they visit are all important metrics.
- What items or services do better than others in terms of sales.
- How efficient your marketing initiatives are at bringing in new clients
- How many clients you are keeping and how many clients you are losing over a specific time period are crucial metrics tracking.
- The clickthrough rates for your email messages.
- What type of social media material has the highest level of interaction.
- Your customer satisfaction ratings, as well as the areas in which they are pleased or dissatisfied.
- People’s level of engagement with your brand.
- Marketing from a nostalgic lens
Many marketers are aware of the importance of emotions in marketing. Customers can be persuaded by evoking emotions such as enjoyment, liberty, confidence, and even wrath, among other things. Marketing that elicits sentiments of nostalgia might be even more effective than traditional advertising.
Nostalgia marketing uses imagery, pop-cultural allusions, or songs from the past to elicit emotional responses from the audience. This might be based on a particular historical period, fashion, dancing, or entertainment, culture, events, or a yearly event such as Christmas and Halloween and among other things.
According to one study, people are more willing to spend or contribute money on something that helps them feel sentimental than anything else. They’re also more than prepared to invest more money. Interestingly, nostalgia may arise in persons who have a solid attachment to a specific decade, despite being too old enough to recall it or had not yet been born.
5. Media Monitoring That May Be Relied On
Media monitoring is nothing new, but with so much false information out there, filtering through the news to identify misleading claims about your company — or your rivals — may prove to be a difficult task in today’s world.
If your clients believe false information about your company, it may have a disastrous effect on your business. Media monitoring has evolved to include the detection and elimination of fake news.
What is the scope of the false information problem? According to statistics, there were 1.9 billion false news encounters on Facebook in the third quarter of 2020. Not only does the problem affect all social media platforms, but it also affects established mainstream media outlets.
Whenever it comes to their business and the sector in which they operate, every firm has to have its finger on the pulse of the situation at all times. It is an essential component of business analytics, but your information must be based on reliable reports.
If you decide to engage a media monitoring organization, do your research to find out what safeguards they have to ensure that you are getting. You can distinguish between fact and fiction if you conduct your media monitoring by looking at the website’s reputation, the author’s biography, any sources that have been cited, who was interviewed, whether the piece is factual or an opinion piece, and whether or not other believable news organizations have covered it.
6. Paying Attention To Social Media Data
For example, many firms fail to meet the needs of their clients because they do not understand their desires or the sources of their data. They aren’t listening to what’s going on around them. Identifying the root cause of a marketing plan’s failure is essential if you want your approach to be successful in the future.
Set away from your preconceived notions about your company and pay attention to what your consumers are saying. The practices of Social Media monitoring and media surveillance are intertwined. Brand mentions are tracked through media monitoring. Social listening takes one step further by analyzing those mentions to identify what drives the high or low sentiments expressed.
It’s a fantastic approach to augment your market research efforts, as well. You may get a feel of where the industry is headed and learn from the triumphs and mistakes of your rivals by keeping an eye on them. You may utilize these insights to help guide your marketing plan and provide better service to your clients in the future.
Fine-tuning your social listening abilities will also enable you to respond to criticism or complaints as soon as they are received, preventing a possible public relations catastrophe. In most cases, the quicker you reply, the less harm your reputation may incur.
There are a plethora of options for engaging with clients on the internet. Not all of these strategies will work for your target demographic. If your advertising budget is limited, you may not have been able to use all of these strategies simultaneously. Concentrating your energies on the most appropriate areas for your target audience is the most effective way to attain the greatest results.
