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Thursday, November 11, 2021

7 Ways To Use Business Intelligence Tools To Grow Your Company

Business Intelligence (BI) plays a crucial role in the fast-paced digital world. It helps in strategic planning and helps companies measure their progress. BI also helps with quantitative data analysis, sharing, reporting, and much more. When tools play such an essential role in business operations, they become necessary to retain a competitive advantage.

If we simplify it a bit more, we can say that BI refers to the management and use of data to help contextualize it and draw conclusions. While the core of BI focuses on data collection, management, and analysis, it means something different for every business according to their needs. Hence, some ways that companies can use Business Intelligence tools to grow their business are:

1. Quick and efficient information 

Most companies need to make crucial decisions in the nick of time. But making decisions on the spot comes with a lot of uncertainty. There are chances stakeholders can make the wrong decision if they don’t have access to helpful information.

It would help if you kept in mind that information is not limited to figures sorted in different columns. These numbers must have a specific meaning that enables you to draw conclusions and make sense of the data. Therefore, you should use BI tools and software to ensure that you have quick and efficient access to information for on-the-spot decisions. But in addition to using BI software, you will need a professional holding a Master of Information degree who can use these tools and help you make sense of the data. So you can hire a specialist or encourage an employee to upskill by enrolling in an online or offline program. The former is a more convenient option, though.

2. Come up with performance indicators 

KPIs are crucial for a company to achieve its goals. Without proper KPIs that measure success, the company can waste a lot of time and money on useless strategies. In order to avoid this setback, companies are now using BI tools to establish performance indicators and success metrics that align with the company’s goals and strategy. These indicators allow you to record your performance and fill gaps where they need to be filled, especially in sales, marketing efforts, and employee performance.

3. Provide data access

Data is a powerful instrument. But in order for a company to stay ahead of the game, its employees should be able to make informed decisions based on data they collect in real-time. Collecting and using relevant real-time data increases the accuracy of each business strategy and decision. It empowers your employees to make better decisions on the spot. Thus, having the right tools makes information readily available for use. Must implement a computer security policy to protect collected data

4. Saves time

Manual data entry takes up a lot of time, energy, and labor. Not to mention, even when the data is copied and pasted, it is still prone to human errors. But if you start using BI tools, you can reduce the time and energy your employees need to spend on data entry. It also decreases the time employees spend making calculations and fixing errors.

Moreover, you can also quickly generate reports and visuals for interactive meetings. Visual data representation makes decision-making swifter. It gives stakeholders an overview of the whole scenario, which aids in decision-making and saves time while making sense of the data. By saving time and labor lost in manual data entry and meetings helps to reduce company costs.

5. Better customer insights

Customers are the driving force of every business’s sales. For this reason, every company must have information on customer behavior and buying patterns. With the help of customer support service, marketers can track and identify trends and demographics with just a few clicks. Doing so helps them improve marketing strategies and the effectiveness of advertising efforts. Overall, this process leads to better customer satisfaction, market expansion, more sales, and growth for the business.

6. Get insights into your sales

Data that you collect through sales is just as important and relevant in business strategies. Especially if you manage a company that has multiple sale partners in the market. In this case, a BI tool can help you keep track of the performance of each of your sales partners and decide strategy changes wherever needed.

7. Helps in cutting costs

Business Intelligence tools help identify operational and strategic areas that don’t need as much investment as you previously thought. For example, you can use BI software to track inventory and measure the cost your company incurs to store it. This approach allows you to develop a better IMS that is cost-effective. With the help of sufficient data, you can cut high operational costs and free up capital for growth opportunities with a higher ROI.


Business Intelligence tools are like hard-working, accurate, and efficient employees doing all the laborious tasks for you. In this scenario, your responsibility is to make strategies, implement them, and use the information you acquire through these means to grow your business. Therefore, it is not so far-fetched to say that business intelligence tools help establish the basis of your business that you further build upon.

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Daniyel Carlson
Daniyel Carlson is a Young Researcher in the field of Data Science & Analytics having research experience of more than 8 years. He has a Masters in Computer Engineering and currently serves as an Editorial Assistant in IGI Global, United States of America. Daniyel also holds honorary positions in the Associate Member of Institute of Research Engineers and Doctors, International Association of Computer Science and Information Technology, International Association of Engineers, Society of Digital Information and Wireless Communications.

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