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Thursday, November 11, 2021

Reasons Why SEO Should Top Your Marketing Priorities

During the last 30 years, the internet has transformed the way businesses function and brought tremendous opportunities to companies of all sizes in all sectors by opening up markets and increasing company exposure. 

However, while the web has undoubtedly brought rewards to firms, it has also increased risks in the form of far more competitive markets, filled with firms just like yours looking to attract and win over your existing clients. 

The problems with trying to stand out online

To stay one step ahead, your company needs to be more proactive online, and you need to ensure you have a strong digital profile that carries across everything you publish on the internet, from your website to blog pages and social media presence. 

In a world where there are now more web pages than there are people, it’s becoming increasingly harder for firms to make their content stand out and attract attention. Indeed, analysts suggest the world currently produces an astonishing 2.5 quintillion bytes of data per day in everything from blog sites to social media posts and the increasing growth of the Internet of Things (IoT). 

With so much data and websites already in existence, it’s becoming more and more difficult for even the most proactive companies and marketing specialists to find ways to make their content attract attention and engage users. While basic marketing tricks like Call-to-Action (CTA) prompts or writing engaging content will undoubtedly help your posts and pages get hits, even the best material often fails to get traffic. 

How Search Engine Optimization (SEO) can help

Search Engine Optimization (SEO) is the incredibly detailed and involved process of optimizing websites, so they rank higher in Search Engine Results Pages (SERPs). By employing various tricks and tactics, a specialist SEO company could massively improve your website’s exposure online in search engines, thereby increasing footfall to your site.

These days, it’s estimated around 77% of all consumer journeys start with a search online – typically on Google, which accounts for over 92% of all search-engine-generated traffic – so you need to make sure your site ranks high under keywords or key phrases you think potential consumers might use to find your site. 

While high rankings are vital for internet-only or e-commerce firms that rely on the web, the 77% figure noted above is worth remembering. This is because the days of old physical directories like the Yellow Pages, etc., are long gone, and even business-to-business (B2B) consumers or those looking for a real-world shop will still mostly use the web as their first port of call when looking for a supplier. 

The arguments between using a specialist firm or taking a more DIY approach

As mentioned above, successful SEO is incredibly detailed and can encompass everything from performing a website audit checking content is properly formatted and tagged to reducing page load times, ensuring a site is responsive to fit on all screen sizes, or encouraging inward links to pages. In truth, while you could possibly take on some of the more basic tasks, if you’re to have any chance of real success with SEO, you’ll need the knowledge and expertise only a professional firm can provide. 

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Josie Patra
Josie Patra is a veteran writer with 21 years of experience. She comes with multiple degrees in literature, computer applications, multimedia design, and management. She delves into a plethora of niches and offers expert guidance on finances, stock market, budgeting, marketing strategies, and such other domains. Josie has also authored books on management, productivity, and digital marketing strategies.

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