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Thursday, December 9, 2021

The Complete Guide To Preparing Your eCommerce Store For Holiday Season

The holiday season is quickly approaching, and as an eCommerce store owner, you need to get ready for it. Suppose you are prepared to launch your holiday shopping season promotions the week before the celebration of Thanksgiving. In that case, you will be able to have a massive advantage over your competition. 

But if you are just starting with the preparation, do not worry, there is still time to get ready if you act quickly.

Here is a list of seven executable tips, following which can help boost your profits this holiday shopping season.

#1 Instagram promotion

Promotions boost sales and make it easier for customers to choose what to buy, especially if undecided. So, especially for the holiday season, Instagram promotion is a must-have for your business. 

Consider hiring professionals that will help you secure a higher outreach, organic growth and support you in building a community that will engage with your content, product, or service. Moreover, this type of promotion will work beyond the specific goals you set for the holiday season since it is excellent for boosting overall brand awareness and visibility.

#2 Attract your buyers to your holiday offers with great product descriptions

A memorable holiday promo, free shipping, or discount is one of the best ways to convert a casual visitor into a buyer. But, of course, you also need to get them in the mood for some holiday shopping. 

An excellent method to do that is with a festive-looking homepage, quality photos, and fantastic product descriptions. And this last aspect is of utter importance since a well-written product description can fasten everything together and give arguments for why people should buy your product. 

Most importantly, your conversion rate will increase accordingly by providing our customers with the necessary information to remove any doubts. 

#3 Make purchasing and checkout as simple as possible

If you are running special deals for the holiday season, do not make your customers hunt around your site to figure that out. Instead, focus attention on your holiday products and sales by developing distinct calls to action that will draw your visitors to your holiday promos. 

In addition, guide them plainly on the path to the sale by optimizing your checkout process. For example, implement a one-page checkout, remove unnecessary distractions like sitewide banner, header, and footer, and never ask twice for the same information. 

#4 Make sure your site is mobile-friendly

You do not need arguments to agree that mobiles are of absolute importance to eCommerce, especially when it comes to holiday shopping. So, when optimizing your site’s mobile version, keep in mind that less is more. 

In addition, since phones are not as robust as desktop browsers, you should make sure your site loads quickly and that your web host can handle the traffic. Also, simplify your navigation menu so that it only shows the customer what they need, make your search options visible, and integrate various digital wallets.

Holiday Season
Photo by Brett Jordan on Unsplash

#5 Leverage your email list

Since this is the moment to remind your consumers that they can purchase their presents from you, holiday email marketing campaigns are a must:

  1. Outline an email strategy that includes a plan for segmentation and frequency of messages.
  2. Build the suspense with a series of personalized emails leading up to special events.
  3. Mail them special offers, personalized product ideas, discounts on unique products,  free shipping, a discount, or special promo codes on shipping to those buyers who typically reads your email offers. 

#6 Provide several shipping options

eCommerce during the holiday season is all about choice and convenience, even in shipping. Some customers will gladly pay extra to get the order quickly, and some will not order at all unless shipping is free.

That being said, it is critical to give your buyers options. Consider, for example, two-day shipping, in-store pick-up, free shipping on orders above a specific cart value, and multi-courier shipping solutions. And since shipping is closely related to your store checkout process, give options, but by all means, avoid complexity.

#7 Check your inventory 

Before starting a holiday promotion, you need to check your inventory and have enough items in stock. To start, prepare a list of what to stock up on and pay special attention to your products highlighted as bestsellers. 

Then reach out to your suppliers and vendors and let them know in advance on predicted order volume. Carefully planning inventory puts your business in a far better position to deal with the increased demand during busy shopping periods. Also, do not forget to make sure your security is up-to-date. 

Finally, go the extra mile and prepare packaging that will delight your customers when they receive it. 

The bottom line

Every eCommerce business faces a challenge when it comes to holiday preparations. It comes with a lot of stress and hard work, but the good news is that it pays off. To make the most of the holiday season, you need to plan ahead and execute with perfection. 

That being said, take the time to understand what your customers are looking for and offer them the best holiday deals you can. Then, implement our tips, and you are all set to nail the upcoming holiday season and dramatically increase your revenue.

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Daniyel Carlson
Daniyel Carlson is a Young Researcher in the field of Data Science & Analytics having research experience of more than 8 years. He has a Masters in Computer Engineering and currently serves as an Editorial Assistant in IGI Global, United States of America. Daniyel also holds honorary positions in the Associate Member of Institute of Research Engineers and Doctors, International Association of Computer Science and Information Technology, International Association of Engineers, Society of Digital Information and Wireless Communications.

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