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Saturday, November 20, 2021

Pinterest – Your Convenient Digital Scrapbook

Pinterest is an online pinboard and a virtual scrapbook. Since 2010 Pinterest has been the point of source for thousands of users for self-expression and limitless creative and unique ideas. The company Pinterest’s main mission and goal is to connect and link all the people around the world through the things which they find to be interesting and shared tastes. Pinterest based in California at a place called Palo Alto has become one of the most popular and famous social sites and holds 9th position in social sites on the web. It also continues to attract and fascinate users from every end of the spectrum of creativity. Starting from the professional architect to future bride users all across the world are pinning ideas and pictures on their profiles and inspiring others as well as receiving inspiration from other people.

Specification of The System

Pinterest can be called an engine for self-expression where millions of users from every corner of the world are pinning things on their virtual pinboard of different aspects and categories of their respective interests and sharing those pins with other people starting from fashion to recipes, to craft ideas and whatnot.

  • Scalability: Pinterest is operated by the server of Amazon Ec2 cloud which allows higher efficiency and scalability.
  • RAM: Though there is a lot of information that is to be stored, still there is no such high amount of information that needs to be examined at a single time.
  • Disk: Pinterest stores a good amount of personal information and millions of boards with links and pictures on them.
  • CPU: Linking pictures to a social site platform and presenting those links will not require much power processing.
  • Bandwidth: As it sends a generally small amount of particulars back to the users it does not need too much bandwidth.


In December 2009 the Pinterest project was launched with foregoing Google display advertisement designer Ben Silberman as the head and was associated by Evan Sharp and Paul Sciarra former facebook display designer. Silbermann came up with the explanation of the main reason for Pinterest is that all three of them share the idea of the things the people collected say about who those people are. They were very excited to launch such a virtual platform as they can collect their favorite things and also be able to share those collections with everyone. Like every startup venture, Pinterest was decently financed through Bessemer Venture Partners with an amount of about $10 million which made the value of the company almost around the US $40 million. The founders of Pinterest get more funding from a group of private entrepreneurs; the majority of the group was from Silicon Valley. Later in October 2011, the company received an additional financing amount of US $27 million from Andreessen Horowitz which brought the value of the company up to $200 million. After that Pinterest users formed a strong family of above 4 million. Thereafter, Pinterest was ranked in the position of 38 in the list of 50 best websites of 2011 in TIME magazine and also immediately introduced an app for iPhone manufactured by ColdBrew Labs.


Pinterest is capably expressed as a virtual or online pinboard where users of the application can pin recipes, quotes, images, and so on. Many users and subscribers for the application use the pinboard to take the creative idea to decorate homes, plan weddings, latest styles, search for creative recipes, and most importantly they search for the creative spectrum inspiration. Thus, the majority of users of Pinterest are mostly found to be females or women from the age of 25 years to 44 years old especially those who have an enthusiasm for crafts and arts.

Pinterest is very simple to use or fairly user-friendly. While online window shopping users of the application are able to click the picture of their interest, then they need to open the CreatePin browser followed by simply dragging the selected image into the defined plot. Now the users can add up a description to their selected picture or image and also be able to sort by the latest pin created into one of their different pinboards.

Customizing the user’s own pinboard has become just as much of a hobby and also following other user pinboards. Users are able to follow friends’ or strangers’ pinboards by getting Facebook updates. Pinterest also provides an application named “tastemakers” which offers the subscribers to follow their favorite big-name creative minds, writers, artists and extract from their unique creativities.


To control arrangements of high traffic, Pinterest uses the Cloud of Amazon Elastic Compute in order to meet all the demands as Pinterest needs to store a huge number of images in the form of data. Cloud servers of amazon elastic compute offer Pinterest the flexibility to handle the enormous fluctuation of high traffic while creating a dependable and efficient service. The cloud provides Pinterest with the scalability and cost-efficiency for the growth in sequential with the users while being a small fair organization by its estimation.


Pinterest was launched in 2009 has rapidly become one of the most famous sites for social networking on the web. It has influenced a huge amount of web trackers by obtaining more than millions of users and still counting and becoming one of the top listed of 50 most traffic networking websites in the US and has also received considerable financial support from the big and top-name investors. The subscribers of Pinterest use the pinboard to capture the creative idea to decorate homes, plan weddings, latest styles, search for creative recipes and most importantly they search for the trending creative spectrum. Meanwhile, Pinterest has become a website of ‘join by invite’ and growing because of the popularity of the advertising of ‘word of mouth’. Pinterest can efficiently offer its users an addicting and apparently unique service by using a flexible platform of cloud hosting.

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Josie Patra
Josie Patra is a veteran writer with 21 years of experience. She comes with multiple degrees in literature, computer applications, multimedia design, and management. She delves into a plethora of niches and offers expert guidance on finances, stock market, budgeting, marketing strategies, and such other domains. Josie has also authored books on management, productivity, and digital marketing strategies.

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