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Thursday, December 9, 2021

Selling Your Business Story: Top 7 PR Tips

Storytelling is one of the most effective strategies that businesses use to achieve their sales targets faster. It’s highly effective because generally, people enjoy hearing stories of characters who overcome challenges.  

Telling a business story is the best way to humanize the selling process, enabling you to connect better with your target audience. Further, stories provide businesses with unique opportunities to unleash their creativity in their sales pitches and give their products personalities to make them more compelling.  

But crafting a good business story is just one aspect. To achieve the sales results you desire, you must sell the story in a way that reaches your intended audience. You can do this effectively by adopting a public relations strategy.  

If you’re looking to sell your story, here are the top seven PR tips that will be useful to apply:  

1. Craft News Stories That Capture Interest

The proliferation of digital adverts makes it challenging for businesses to sell their stories because potential readers are bombarded with thousands of marketing messages every day. Companies can craft news stories that their audience will find more credible than adverts to cut through this noise.  

Your company can generate public interest around its stories by working with PR companies in Bristol and other public relations firms to leverage the mediums that publish news stories. This works perfectly when you work with media reporters to craft exciting stories that carry captivating headlines. When such reports are published, they quickly pique the interest of your readers and reach a wider audience. 

2. Publish Articles To Attract Attention  

Whether your business targets customers or serves other companies, you’ll need to do more than advertise your story. This means employing strategies that create awareness about your business story among your target audience. Unlike advertising, a public relations approach takes much more effort, which is why it’s known as earned media marketing.   

When you embrace a public relations approach, you focus on getting your business story on platforms that capture public attention. You can achieve this by investing time in crafting and publishing articles about your business on high authority sites. When you do this, you attract the attention of numerous readers to your story.  

3. Create Interest With Testimonials  

Another PR tip that’s worth emulating is the use of press stories to sell your business story. Crafting testimonials that highlight your business’s ability to solve customer problems is a great way to stimulate your audience’s interest in your story.  

Consider developing testimonials or case studies that highlight specific themes to get your audience interested in your story. Businesses should highlight the benefits that their products or services offer customers in their testimonials on media websites to capture the reader’s attention.

With this kind of content, companies effectively alleviate any fear their readers might have and attract more press to highlight their business stories. Also, they’re able to build a stronger rapport because the mass would see that ordinary people are influenced positively by what you offer.

4. Encourage Readers To Act

Most people consider PR tactics as only effective in creating awareness about business stories. This isn’t entirely true. PR approaches can be used to sell business stories that convince target audiences to take action. In the process of doing this, businesses boost conversions.

The best way to achieve such results is to coincide outreach activities with adverts that your company releases. This way, you’ll be better placed to leverage your marketing efforts to sell your story and ultimately increase results.

Another way to encourage prospects to take action is to combine content marketing activities with your story selling efforts. This works well when your business story is promoted and funneled to a lead generation form.

5. Put Your Stories On Credible Sites

Another approach that companies can use to sell their business story is to publish them on credible sites. When your business story appears on a credible website, it’s challenging for competitors to discredit it.

You can do this by identifying high-profile sites that the public finds credible and guest post your business story there. You’ll most likely have to pay for the guest post, but the credibility you earn from your audience is worth the payment. Also, in the long run, people would see that your content is relevant to their needs.

6. Sell Your Business Story Consistently

One of the strategies that PR firms use to position clients in the market is to engage in consistent PR activities. Companies can use the same approach to sell their business stories. Doing so reassures your audience that your business activities have a positive impact. Ultimately, these efforts can swing the purchase decisions that your audience makes in your favor.

7. Make Your Business Story Evergreen

When you prepare a business story for your company, you must consider how long it’ll remain online. In most instances, business stories are online for an extended period. This means that any person who runs an online search using your company name can view the story.  

To ensure that your readers always read a current version, ensure that your story is evergreen—meaning that it doesn’t appear outdated. The best way to do this is to ensure your business story remains relevant, timely, and educational. Furthermore, the story shouldn’t be self-promoting.

Final Thoughts

People love stories as they captivate their imagination and make it easy for them to relate to the struggles and victories in the story. To reap your desired storytelling benefits, companies should focus on developing stories that inform and pique the interest of their target audiences.  

When crafting their stories, businesses should eliminate any barriers that make it difficult for readers to follow the story. Such obstacles may result from the use of complex language that the target audience doesn’t understand. To avoid this, craft a story using a language that’s both interesting and easy to comprehend.

The key to achieving this is to put themselves in the shoes of their audience and find out whether the story they’ve created is worth reading. If you’re looking to sell your business story, apply the tips discussed above.


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Josie Patra
Josie Patra is a veteran writer with 21 years of experience. She comes with multiple degrees in literature, computer applications, multimedia design, and management. She delves into a plethora of niches and offers expert guidance on finances, stock market, budgeting, marketing strategies, and such other domains. Josie has also authored books on management, productivity, and digital marketing strategies.

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Business Upside eMagazine