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Thursday, September 30, 2021

Social Media Tools to Help Businesses Gain Visibility

The pandemic has changed the way a business functions. Last year, the need to switch online for the brand building was felt immensely and so the business entities did just that. It meant that they must be active on popular social media platforms like Twitter, Instagram, and Facebook

For a business that is not well-versed in managing online brand image especially after operating from a brick-and-mortar setup for years was not easy. 

It meant scheduling posts at an appropriate time, carrying out a thorough analysis of user engagement, and tracking consumer behavior. But that was taken care of as well.

According to Bloomberg News, few apps help small businesses by helping them with their virtual marketing efforts and brand building. 

Bloomberg News has selected a few of the favorite tools for the same after talking with business advisers managing digital business marketing

1. Hootsuite

This app will allow you to schedule posts after you create them across networks. With this app, you can also find out or monitor what people have to say, and most importantly know will know if your content is working or not. 

Bloomberg News also says that according to a coach for CEOs and startups, Hootsuite is a time saver and a smart shortcut tool. 


2. Ripl

If you are a business owner and need content and require content engagement monitoring without the expertise of specialized staff, Ripl is the best bet. This tool can lower your expenses. It can also schedule posts and offers a template so that you can promote your brand. 

3. Buffer

With the help of this platform, you will be able to set up tweets. It can help you in setting up Facebook updates as well from any device that you are using or any browser. It is equipped with an extension called Pablo that helps in creating images and graphics for social media. With this tool, you do not have to allocate a lot of resources for social media as this tool is adequate for taking care of your social media marketing and analyzing needs. 

4. Sprout Social

Bloomberg News ranks this platform as one of the better ones that can address your social media needs. This platform will let users schedule posts across various platforms, monitor what their competitors are doing on social media platforms, coordinate and work out code campaigns. Various metrics are obtained and this tool will help you to measure the performance and engagements of your posts over a wide range of times and dates. 

5. SocialPilot

This tool will help you to analyze performance, schedule posts, find content that is trending online, and allow you to share them as well. If you integrate the tool with Facebook Ads, it can make it enjoy an edge over the others as far as running ad campaigns are concerned, reports Bloomberg News. 

6. Grin

This tool will help in pairing businesses with the right influencers. This will enable brands to better cater to their target audience/customers. 

Using the above tools/platforms judiciously can ensure success in your social media marketing and advertising campaigns.


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Josie Patra
Josie Patra is a veteran writer with 21 years of experience. She comes with multiple degrees in literature, computer applications, multimedia design, and management. She delves into a plethora of niches and offers expert guidance on finances, stock market, budgeting, marketing strategies, and such other domains. Josie has also authored books on management, productivity, and digital marketing strategies.

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