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Friday, October 15, 2021

Digital Real Estate- How will you Invest Online

People continue to spend a lot of time online these days, either for leisure or for business. However, this trend was already in place even before the pandemic. For instance, Zoom was around even before the pandemic struck. 

It is just that the online presence has amplified further due to the Covid-19 situation. Real estate is not far behind and during the pandemic, the digital real estate market has grown virtually doing brisk business at times and facing setbacks at times. 

However, it has thrived well. Here, let us find out more about how you can go ahead with your online real estate investments without risking your health and without violating Covid-19 protocols.

Invest in real estate online

Since the pandemic has several restrictions these days you must follow the protocols and maintain the norms of social distancing. But if you are planning to invest in real estate online, you have the following options. 


  • Real Estate Investment Trusts or REITs.

As an investor, you can buy a share of REIT and earn a part of the profit that is generated from the property’s portfolio. Buying, managing, and selling real estate properties are usually maintained by a REIT company. 

REITs will allow you to own a share of a property that generates income. As compared to virtual real estate purchasing real estate property physically can be strenuous and involve a lengthy process. 

  • Invest in REIT ETFs

ETF or exchange-traded fund comprises a bundle of sticks or bonds contained within a single fund. So, you could as well invest in real estate online by putting your cash into REIT ETFs. This would allow you to spread out your investments within the REITs. 

A real estate mutual fund can contain a portfolio of REITs belonging to different companies that operate in the real estate domain. Mutual funds are liquid, so you can sell them within a day or two if you require fast cash. 

Investing in real estate mutual funds means that you are investing in a fund that focuses on real estate securities that mainly comprises stocks, and like any other mutual fund you reinvest the proceeds of the earnings that you get from the investment back into the fund. 

  • Real estate notes

Online real estate investments also comprise investing in a note, which is a note that promises to pay. For instance, at any point in time when you borrow money in any form be it mortgage or simple loan, a note is created that says that you will return the money. For performing notes, which means those notes on which the borrower is making consistent payments, the investor can buy the performing note and receive payouts, thereby acting as a bank. This will allow for a steady passive income. 

Real estate digital marketing – What are the measures that you can take for visibility

There are a few channels that you can focus on for boosting real estate digital marketing. These are as follows-

  • Focus on local SEO

Your clients would like to know whether your business is valid, or you have an active address and contact details. These are called citations or listings that must have the correct details of your business. 

  • Getting listed in local directories

You will get the link juice from the local web directories. Some of the well-known directories include Zillow, Trulia, Yahoo! Homes, Realtor.com, and so on. 

  • Keyword research

Perform a search for those keywords that are searched for the most. Then develop your content following the same. 

Also, you can create city-specific content that will offer the most relevant information about real estate to clients.


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Josie Patra
Josie Patra is a veteran writer with 21 years of experience. She comes with multiple degrees in literature, computer applications, multimedia design, and management. She delves into a plethora of niches and offers expert guidance on finances, stock market, budgeting, marketing strategies, and such other domains. Josie has also authored books on management, productivity, and digital marketing strategies.

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