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Thursday, October 21, 2021

Marriott International- Research Report

About the Company

Marriott International, Inc. was founded by Alice Marriott and J. Willard Marriott in 1933 after the Marriott Corporation splitting into “Host Marriott Corporation” and Marriott International, Inc. This American MNC engages in franchise and operation of hotels, timeshare properties, and residential. It has its headquarters in Bethesda, Maryland, U.S. The company operates through various segments of the business including Asia Pacific, North American Limited-Service, North American Full-Service, and other Internationals. Today, the company CFO is Kathleen K. Oberg; Stephanie Linnartz is the president; Anthony Capuano is the CEO and Bill Marriott is the Executive Chairman. It is present in 131 countries and has over 7000 properties, 30 brands, and more than 147 Million Loyalty members.

Heritage and Core Value

The companies principles remain embedded in everything they do and their culture.

Social Impact and Sustainability

  • Nurture

They believe in making the communities where they operate better places to visit, work and live.

  • Sustainability

While integrating sustainability across their value chain and mitigating climate-related risk, they are working to reduce their environmental impacts, build and operate sustainable hotels, and source responsibly.

  • Empower

As one of the world’s fastest-growing industries, they are well-positioned to be part of the solution. They partner with leading nonprofits to ensure workplace readiness and access to opportunity, focusing on youth, diverse populations, women, people with disabilities, veterans, and refugees.

  • Welcome

Intending to create a safe, welcoming world for all, they rally for pre-travel policies and support programs that allow people to experience and understand other cultures. Through nonprofit partnerships, creating and implementing training, advocacy, and supplier accountability, they are committed to uphold and respect human rights.

History and Timeline of Marriott International

1927-1956: A&W root beer stand is where it all began. Willard and Alice Marriott expanded this business of theirs in the muggy and hot summers of Washington D.C. by quenching people’s thirst. At a fair price, the company principle was to provide Good service and food

1959: Key Bridge Marriott was opened

1969: The company opened its first international property in Acapulco, Mexico

1972: Partnered with Sun line to become the first lodging firm to enter the cruise business and the same year J.W Marriott became the company CEO

1983: Marriott came up with business travelers lodgings with the first Courtyard Hotel

1984: The first JW Marriott, named in honour of founder J. Willard Marriott, opened in downtown Washington, D.C.

1987: With the opening of the first Marriott Suites Hotels and Fairfield Inn, it became the first company for lodging that offered a brands portfolio 

1988: The first hotel to be western-managed in the east of Europe was opened in Warsaw. This was overall the 500th Hotel by Marriott

1995: It acquired 49% of the Ritz Carlton Hotel Company

1997: It acquired the Renaissance Hotel Group and the number of Marriott properties doubled internationally

1997: It launched TownePlace Suites

1998: SpringHill Suites by Marriott was launched

1999: ExecuStay corporate housing company was acquired

2004: The first Bulgari Hotels & Resorts property opened in Milan, Italy

2008: Ian Schrager and Bill Marriott announced officially the EDITION brand.

2009: Autograph Collection, which is a luxury and upscale independent hotel was launched

2011: AC Hotels was launched

Beyond 2012

The company is on a mission to shape the future of travel through technology and innovation. From mobile check-in and lobby Great rooms to transforming the meeting experience with their Red Coat Direct app, they are focusing to improve the overall experience of their customers.

2012: Arne Sorenson became the CEO and President of Marriott International. They acquired Gaylord Hotels Brand and added 5 hotels

2013: MOXY HOTEL, a three-star and economy tier hospitality segment in Europe was launched. Also, the AC Hotel by Marriott which is designed focused was imported into America.

2014: Protea Hotels’ Brands was acquired by Marriott International that led to the doubling of distribution in Africa

2015:  Marriott International acquires Delta Hotels and Resorts®; Becomes the Largest Full-Service Hotelier in Canada.

2016: Marriott International acquired Starwood Hotels & Resorts, creating the world’s largest hotel company with 5,700+ properties offering more than 1.1 million rooms across 30 brands in over 110 countries.

2021: Anthony Capuano became the CEO and Stephanie Linnartz the President of Marriott International.

Brands by Marriott International, Inc.

1. Classic Luxury

  • Ritz Carlton
  • St Regis
  • JW Marriott

2. Distinctive Luxury

  • Ritz-Carlton Reserve
  • The Luxury Collection
  • W Hotels
  • Edition

3. Classic Premium

  • Marriott Hotels
  • Sheraton
  • Marriott Vacation Club
  • Delta Hotels

4. Distinctive Premium

  • Westin
  • Renaissance Hotels
  • Gaylord Hotels

5. Classic Select

  • Courtyard Hotels
  • Four Points
  • SpringHill Suites
  • Protea Hotels
  • Fairfield Inn & Suites

6. Distinctive Hotels

  • AC Hotels
  • Aloft Hotels
  • Moxy Hotels

7. Classic Longer Stay

  • Marriott Executive Apartments
  • Residence Inn®
  • TownePlace Suites

8. Distinctive Longer Stay

  • Element
  • Homes & Villas by Marriott International

9. Collections

  • Autograph Collection Hotels
  • Design Hotels
  • Tribute Portfolio



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Kiara Dawson
Kiara Dawson comes from an Engineering background, with a specialization in Information Technology. She has a keen interest and expertise in Web Development, Data Analytics, and Research. She trusts in the process of growth through knowledge and hard work.

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